16/04/2026
Last year, we were asked a simple question:
Can AI help people celebrate culture more personally?
This Bihu, the answer is louder than ever. 🌾
At Techkilla, we’re proud to once again partner with ITC Limited to bring back the “My Bihu Memory” campaign — and the response has been incredible.
📌 Last year: 1.5 lakh+ users in just *20 days*
📌 This year: Already nearing 1 lakh users in just *6 days*… and counting
But numbers aren’t the real story.
What’s truly exciting is this:
People across India are *creating*, *sharing*, and *owning* their Bihu moments - turning into brand storytellers themselves.
From a single photo…
to a culturally rich, AI-generated memory…
to thousands of shares, conversations, and organic reach.
This is what happens when:
* Technology meets emotion
* AI meets culture
* Brands move from *advertising* to *participation*
And for us at Techkilla, it’s more than just a campaign.
It’s trust.
Trust that a brand like ITC Sunrise comes back and says:
"Let’s do it again. Bigger."
That’s the kind of partnership we value, where innovation isn’t a one-time experiment, but an evolving story.
To brands watching this 👀
Your audience doesn’t just want to see campaigns anymore.
They want to *be part of them.*
If you’re thinking about your next big moment - festival, launch, or cultural connection - maybe it’s time to rethink how your audience engages.
Let’s build something people don’t just watch… but *live*.
👇 Sharing last year’s case study in the comments for those who want to go deeper.
https://lnkd.in/dG6MZFDu
AI BrandCampaign
