13/07/2014
What Does Search Engine Friendly Mean?
Without the essential elements built in to your site's structure, you'll have to pay an SEO professional a bundle of money once you want to begin any serious search engine optimization. We take into consideration a number of important on-site optimization factors for each of the sites we build. Here are just a few:
• Markup & Tags:
This is the language of the search engine spiders. If Google, Yahoo or MSN sends a spider to your site, will it know what the pages are about? We make sure that each page on your site has the proper HTML elements to help the spider clearly understand what your page is about—providing the necessary structure around keywords to help you in your SEO efforts.
• XML Sitemaps & Robots Text File :
We'll include a few very valuable files in the root directory of your site so that search engines know what pages you have on your site that you would like indexed and leave alone those sections you want under wraps.
The XML sitemap that we'll create will identify the hierarchical navigational structure of your website that the spiders will use to index your pages.
The robots.txt file will also be helpful for search engine spiders that come to index your site—they'll know exactly what to look for, and what to avoid.
• Redirects & 404 Protection :
If you once had a page on your website that no longer exists but was indexed by a search engine, you need to ensure that you handle incoming traffic for the old
URL properly.
If someone clicks on a link from a search engine to your website only to get an error (404 error - page not found), you're likely to be penalized by the search engine. Each of our websites is built with a redirect script to properly redirect the user from an old page to its new equivalent and tell the search engine that the old page has moved!
• Pretty (or Static-Type) URLs :
Pretty URLs will give you higher click-through rates on your links indexed by search engines because they are easier for users to read and understand what's going to be on the page they are about to click on. Pretty URLs ensure that all the major search engines are able to easily index your site's pages.
Pretty URLs are website addresses for pages that are simple for humans to read. You're seen the URLs with &s, and ~s that are difficult to read and even harder to explain to someone on the phone ("What are those characters called anyway?").
We build our sites to use user-friendly URLs for every page. It's a small thing, but the attention to detail is what often makes the biggest difference.
" We'll explain exactly what we can do to help you improve your site's overall effectiveness. Fill out the form to the left to get started your SEO-friendly website today !!!
