Ebiz Shapers Pvt Ltd.

14/07/2022

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14/03/2014

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Contact Prem : 9911601060 / email : [email protected]

23/09/2013

Online Marketing Manager Required :
Key Responsibilities
• Act as a strong business manager of the search engine marketing channel. Manage the P/L of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel.
• Achieve e-commerce Revenue and Gross Profit plans by quarter for PPC, banner, and SEO revenue areas.
• Drive the effectiveness of each online media and marketing area by performance metrics like CPC, CTR, CHC, conversion rate etc.
• Become a "product expert" in our industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the Product Marketing team to develop relevant ads and landing page content.
• Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
• Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team and top executives.
• Work with all team functions – software development, product marketing, product management to implement search engine optimization (SEO) recommendations such as:
o Keyword research and specifications throughout web site pages
o Site audits for SEO best practice compliance
o IA and site design recommendations
o Navigation and conversion analysis
o Link analysis and building
o Identifying and resolving issues with JavaScript, Flash, CSS, etc
o Identifying opportunities to improve organizational and process enhancements that support SEO
• Integrate strategies and recommendations into other active marketing channels such as Email Marketing and Social Media.
• Research and manage affiliate and online advertising programs.
• Prepare and execute on a business plan to establish an international SEM strategy in targeted regions/countries.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.
Desired Skills & Expereince
• Bachelor's / Marketing Degree preferred
• 4+ years experience managing paid and natural search programs for well-established online retailers
• Preferred with some combination of the following certifications: Google Adwords Certification, Google Analytics Certification, Yahoo Ambassador, etc.
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
• Experience managing SEM campaigns internationally - in targeting customers in specific international countries (US, UK, Australia)
• Strong analytical skills with ability to drive meaningful actions from large data sets
• Proficiency in MS Office - especially Excel and PowerPoint
• Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Webtrends, Google Analytics etc. is required
• Web platform experience including content management and e-commerce systems (specifically Escalate Retail/Blue Martini and Sharepoint) a plus
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• An organized individual with great attention to detail and focus on quality of results
• A self-motivated individual; a good team player
• Takes accountability and ownership of his/her own work

Send cvs to [email protected]

06/09/2013

The Google Pirate Penalty

Has your site been hit by one of Google’s updates? Perhaps your site was hit for duplicate content issues. If your site has lost rankings and you cannot figure out why, do a quick check on Copyscape and see if there is duplicate content on the web.
If you find duplicate content on the web through Copyscape, there is a good chance that your site is being penalized to some extent by Google. Even if you wrote the content, own the content and have had it online longer than other sites who may have scraped it and posted it on their pages it can still harm you. So what is the solution?

There are a few solutions. The first solution is to contact the offending site. Go to the site and find contact information. It is not uncommon for a business owner to pay for a website to be created and designed and for the designer to go scrape content from similar sources on the web to populate that site or page. If this is the case, a pleasant phone call or email may solve your problem.

If your pleasant phone call or email does not solve the problem, you can then follow up and let the offending party know that if they do not remove your content (which they should want to remove and change as it is harming both their rankings and yours) that you will have to file a DCMA complaint. Often times this will do the trick and the offending party will remove your content.

That is all well and good if the site has contact information posted, but what if the site is simply a scraper site and has no contact information? Check out Whois to find out who owns the site. Often times you can find contact information there. If not, you can also often times find out who is hosting the content. If you are not able to resolve the issue with the owner of the site or cannot reach them, you can contact the hosting provider.

Many hosting providers have forms that must be completed, but if the content is yours and you take the 15 minutes to complete the forms you can file a complaint with the hosting provider and they may shut the site down until changes have been made.

So what if you cannot find the owner’s contact information, cannot find the hosting providers information and/or cannot get resolution from either party? You can file a DMCA complaint directly with Google at that point in time. Google does act on these and if your goal is to improve your Google rankings, this is the next best thing to getting the duplicate content removed completely from the internet.

As an added bonus, sites that get many of these complaints filed against them may incur a penalty, the Google Pirate Penalty. This means that sites that make a living scraping content from others eventually will see their rankings fall as the complaints come in.

So if your site has lost rankings and you can’t figure out why, check out the duplicate content issue. It is a real issue, and can cause your site real harm if not addressed!

02/04/2013

What is Search Engine Optimization?

Search Engine Optimization, popularly known as SEO, is a set of methods for improving the ranking of a website in search engine listings. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords. SEO strategies may increase both the number and quality of visitors.

31/03/2013

Reasons Why SEO Is Frustrating

Here are some of the top SEO frustrations:

Success is difficult to measure
SEO is a marathon, not a sprint. However, no matter how many times the SEO process is explained it’s often difficult for SEO clients to understand this concept. Clients want to see SEO results and they wanted to see them yesterday but that’s not how it works. It can take years to begin to see SEO results, especially in a competitive niche. It’s also important to understand that SEO may only be one part of ultimate success. Clients have asked us, “How do we know which is working best- SEO, social media, or content marketing?” The answer is, you really don’t know because it’s usually a combination of all three that is generating traffic to the website and resulting in leads or sales. The last touchpoint may have been a blog post but that same visitor may have initially found the site via search and then started following the company in social media. Even if a lead or a sale isn’t tied directly to SEO, it’s likely that SEO played a role in the sale at some point along the line.
Google does whatever it wants, whenever it wants

When we talk about SEO we talk about improving a “search engine” presence but we all know that we are really talking about Google, which still has the biggest chunk of the search engine market by far. If you want to succeed in SEO, you need to play by Google’s rules which seem to constantly be changing. Google aims to provide its users with the best possible search experience and the search giant is always tweaking its algorithm in order to do so. This means that a link building tactic that worked just a few years ago may no longer be relevant or could even land you in some hot water. Think about the major Google updates that have happened within the past few years. Panda and Penguin both forced many websites out of their comfortable positions. We need to just accept that we are at the mercy of Google, pay attention to any moves it makes, and follow Google’s best practice guidelines.
Success can be out of your control

Some SEO clients want to know why they aren’t ranking in the top 3 after months of SEO. The first thing to keep in mind is that ranking isn’t an accurate measure of success because rankings fluctuate based on the personalization of search. However, beyond that it could very well be that it could take many more years to get to the top 3, or you may never get there at all. If you are relatively new to SEO and have competitors that are established and have been working at SEO for years, they are at a huge advantage. There is nothing that you can do about the trust and authority that your competitors have already achieved.

While it may be tempting to avoid SEO because of these frustrations, we still must face it head on. Because the thing is, no matter how much it may frustrate us at times, it’s still a necessary component of an online marketing program. Without good SEO work it will be difficult for a website to succeed in the search engines at all.

19/03/2013

Some Highly Valuable SEO Tips for you

Follow these steps carefully & you will find a great bounce in your site revenue .

1. Search Your Keywords Wisely I have analyzed people just see a keyword with HIGH number of searches and start doing SEO for it . NO ! Never do it .
If your TARGET is to earn through ADSENSE then first check the CPC , CPC means cost per click .It means how much you will be paid for that particular keyword.Also see how many ADVERTISERS are for that keyword .

Because if there are not enough advertisers then your ads will not be displayed in some countries .
You can check this on spyfu.com.Here you can check , how much cpc and ADVERTISERS are for your keywords.

Always remember there are some keywords , which pay even 80 $ per click . So if you are working on a low CPC keyword then you are making loss .

But if your TARGET is to earn through AFFILIATES , then there is no need to go for CPC.

Another important issue is always use a good and paid keyword tool . There are many keywords having low competition and high number of searches.

Unluckily these great keywords can not be searched without help of these paid keywords tool.And if you are not working on them then you are making a big loss of yourself .

Here are SOME KEY POINTS , you should notice .

# There are some keywords , which are not having any competition at all . Are you TARGETING them?

# How fast you can RANKED FOR them?

# How much they can PAY you ?

For getting solutions of these questions , you should use a trusted keyword tool . Micro niche finder and Market Samurai , these 2 are the only softwares , trusted for keyword research . Market Samurai is slow extremely but needless to say how exact and true result it provides. Micro Niche Finder also works great and the best thing is that it works FASTER and very EASY TO OPERATE.

19/03/2013

To Get More Information Regarding Your Website or Latest Update by Google, Contact: [email protected]

In Google’s latest Webmaster Help video, Matt Cutts discusses about single-page sites, and how Google handles them in its latest Webmaster Help video. Specifically, he responds to the following user-submitted question:

14/03/2013

Hurry Up Friend.......
Now we are giving you complete website design + development + domain + hosting in just 99$. Feel free to contact us +91-9911601060 or [email protected]

07/03/2013

Congratulation Fans, Now we have became Go Daddy Reseller

06/03/2013

Hurry Up Friends Heavy Discounts are going up now a days on :-
* Web Hosting
* Web Designing
* SEO Services
* PPC Services
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Contact: [email protected]

06/03/2013

Content is king. Over time, search engines have realized the importance of original and non-plagiarised content. If you want to boost your website ranking in search engine result pages (SERPs), in order to register more sales through your business site, you need quality content.

For More Details Call Prem: 9911-6010-60