13/09/2021
Mark Anthony Dyson
He is the “The Voice of Job Seekers”
career consultant, job seeker advocate,
career writer, and founder of this award-winning blog. He helps the employed,
unemployed, underemployed, and under-appreciated find jobs using job search
strategies to navigate the new job market.
Mark Anthony Dyson says about the Resume "the resume is still an essential part of your job search. Job
descriptions still tell you where to send or upload it. It’s a stimulant for
conversations at every level." Recruiters and hiring
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managers will Google you first for more information – which is all the more reason
for you to make sure Google points to your best profiles and work.
What job search tactics provide more value than a resume alone? Here are 10:
1. Build a Personal Brand That Has Global Appeal
Your skills can be taught – in the classroom, online, or through coaching.
However, no one can learn your personality. Your life experiences, trials,
victories, and outlook are unique to you. Once you understand how your skills and
personality mesh to make a viable marketing unit, then you can confidently
conquer what’s yours.
via GIPHY
2. Know Your Market Value
Negotiation is a constant fact of the job hunt, and everything is about your total
compensation package. Think about your investment of time, travel to learn your
skills, the value of the opportunity, and the process of perfecting your craft, and
then research. There are many tools, articles, and books to help you determine
your salary and market value.
3. Keep Lifestyle and Values in Mind
Consider options like remote work. Stop treating life as it were the obstacle to
your ideal career. The happiest people are those who manage to wrap their
careers around what matters to them most.
via GIPHY
4. Deliver Content Where It Is Needed and Wanted
Too many job seekers move from job to job. If your goal is to take control of your
career, then you have to create quality opportunities by providing content. The
more recruiters and employers know about you, the more likely they will be to
contact you about open roles. Providing content allows you to control the
conversation by focusing it on your strengths and expertise.
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Read Think Like a Consultant: Win at Today’s Job Search
5. Make Sure You Deliver Content Through the Right Channels
How you deliver content matters. You want to be top of mind. Consider posting on
a personal website or via LinkedIn Pulse. You could even offer instructional videos
on YouTube, Instagram, or Snapchat. Podcasts are also a way to provide raw,
informative, and personable content to create engagement and visibility.
How you deliver content depends on where decision-makers in your industry are
active. Use the channels they use.
6. Service Is the New Networking
You will be memorable when you offer genuine help to your network and meet
people’s needs as best you can. The hardest part is doing that without expecting
anything in return.
Remember that the people you are helping aren’t the only ones who benefit.
Consider depositing goodness in the bank of karma as a viable and long-term
career strategy.
7. Be Smart About Personal SEO
The importance of being found on Google is critical. Your social presence should
trigger interest and intrigue in employers. Using tools such as Google Alerts,
Talkwalker, and Google Analytics (if you have a website) can tell who is sharing or
linking to your content. You can monitor your reputation and credibility to ensure
your mentions are positive.
Listen to Why Your Interview Skills Suck
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8. Be the Prescription to the Company’s Job Description
Job seekers who have a “remedy” mindset know the industry challenges at large
and know the particular difficulties of potential employers. Engaging your
network, industry news, and professional organizations create growth.
9. Set Up an Online Location to Serve as an ‘Epilogue’ to Your Resume
I am all for using LinkedIn as a place for content creation, but the optimal place I
recommend is a blog. LinkedIn could go away, taking your content with it. A blog
is where you have complete control over what people see and how much they see.
10. Persuade Through Social Proof
Networking and researching are essential when preparing your career documents
and for interviews. Before almost any interaction today, both parties will use
Google and forms of social proof to check the authenticity of the other party.
You’re going to be Googled by someone you’re meeting for coffee or an interview.
Do you think they’re just taking your word when you say you’re a “guru”?
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More and more, the Web is your resume. Your internet presence should expand
on the skills and capabilities listed in your resume. The less employers see your
work and know about you, the more you’re a liability. It’s better to craft your
social profiles to tell a career story so employers and recruiters will want to know
more.
This article originally appeared at www.recruiter.com
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