26/05/2014
3 Ways Your Web Design Can Better Connect You to Your Audience
In order to create a web design that connects, we need it to reach new levels of interaction with our audience.
1. Design for humans
Making your website human-centered means making it easy to use and not making people guess what they are supposed to do next. It means that you focus your design around people’s actions and how your visitors expect your website to work for them.
The most common problems that visitors find on poorly designed websites:
- Is it clickable?
- Where am I?
- I can’t read it!
2. Design for emotions
Emotions have a big influence on most of our decisions. Therefore, we can’t ignore emotions when designing websites.
It all matters when it comes to people’s feelings. By using specific fonts, shapes, icons, photos, or colors we can affect the way people feel about our products, services, or brand.
3. Design to tell a story
Try to keep your page content in a proper narrative and progressive order. Use a simple vertical design for easy visual eye movement and flow.
Divide your content into parts, but make sure there is a clear connection between them. This way your visitors can read it like a real story, with no pause or break.
If you need assistance in building your website, give Xinipearl Technologies a call or email us at [email protected]/[email protected]