08/07/2015
Introduction Online Marketing
What is Marketing?
As defined by the American Marketing Association, “marketing is the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offers that have value for customers, clients, partners, and society at large”.
Marketing changes the perspective of a person. There are two approaches of marketing −
Traditional marketing
Online marketing
What is Online Marketing?
Online marketing is advertising and marketing the products or services of a business over Internet.
Online marketing relies upon websites or emails to reach to the users and it is combined with e-commerce to facilitate the business transactions. In online marketing, you can promote the products and services via websites, blogs, email, social media, forums, and mobile Apps.
Online marketing is also termed as Internet marketing, Web marketing, or simply, OLM.
Difference between Traditional and Online Marketing..next blog
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