03/04/2021
WORDMARK logo
What is a wordmark? It’s a type of logo design
that includes only the company name — no symbols, mascots, or badges. Wordmark logos are also called “logotypes,” and can include monogram variations for smaller spaces like social media profiles and favicons. Because of the simplicity of these logos, typography and spacing are extra important.
Examples of famous wordmark logos include Google, Coca-Cola, and Calvin Klein. In these cases, the words have become the visual landmark of the brand.
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