27/06/2024
Arun Kumar, our Digital Marketing Manager, reveals top image optimisation tricks. Learn how to use HTML tags, craft perfect file names, and write impactful alt text. Benefit from the power of responsive images, faster load times, and image sitemaps. Discover how to maximise SEO results!
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1. Use HTML Image Elements
Use standard HTML elements to help crawlers locate and process images. Google parses HTML elements like and to index images. Images included through CSS are not indexed.
2. Use Appropriate File Names
File names can give Google the least clues about the image's subject matter. Use filenames that are short but descriptive, as Google considers the surrounding text of the image to interpret it.
3. Use Descriptive Image Alt Text
Google extracts information about an image's subject matter from the page's content, including image alt text. Create useful, information-rich content that uses keywords appropriately and is in context with the page's content. Avoid filling image attributes with keywords.
4. Serve Responsive Images
Responsive web pages lead to a better user experience. Use βsrcβ or βsrcsetβ attributes to specify different versions of the same image.
5. Optimise Image Load Time
β Consider lazy loading to defer loading your images until they are needed.
β Compress your images to decrease their file sizes.
β Use browser caching to ensure that images used on multiple pages are cached.
β Use a CDN such as Cloudflare to serve your content, which can greatly reduce the requests sent to your domain server.
6. Create an Image Sitemap
If you have a large gallery of images and are concerned about indexing, create an image sitemap for faster indexing. You can create a separate image sitemap or add image sitemap tags to your existing sitemap; either approach is fine for Google.
