Addis Studio

Addis Studio Crafting powerful brand identities with innovative design and strategy. Elevate your brand with Addis

3 things to discuss with a trademark attorney - before you build a brand.Starting a brand is exciting. But nothing is mo...
28/08/2026

3 things to discuss with a trademark attorney - before you build a brand.

Starting a brand is exciting. But nothing is more painful than falling in love with a name, building an identity around it, and then discovering a trademark conflict.

Here's what we ask our clients to discuss with a trademark attorney, before we open a design file:

01 - Have you checked the name?
02 - Which categories matter for your business?
03 - Are you ready to build on it?

None of these are legal advice - that's what an attorney is for. All of them are the reason we work with attorneys before we start. Make sure the name can move forward before the design does.

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BEFORE WE DESIGN / 01 - CHECK THE NAME
An Addis Studio series on what happens before the design file opens.

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Need clarity on your brand? Let's talk.

A logo isn't where we start.Our order of operations, before the design file opens:01 - BUSINESSFirst, understand what we...
26/08/2026

A logo isn't where we start.

Our order of operations, before the design file opens:

01 - BUSINESS
First, understand what we're actually building. Not the brand - the business behind it.

02 - NAME
Then make sure the name is worth building around. We ask clients to have the legal side checked with a trademark attorney before we go further.

03 - STRATEGY
Then decide what the brand needs to stand for. Positioning. Audience. What it's not.

04 - IDENTITY
Then we design.

Strategy first. Then design.

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BEFORE WE DESIGN / 01 - CHECK THE NAME
An Addis Studio series on what happens before the design file opens.

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Need clarity on your brand? Let's talk.

25/08/2026

BEFORE WE DESIGN / 01 - CHECK THE NAME

Before we design your brand, we ask you to check the name. A trademark attorney will tell you what you can build on. Then we start.

We're not lawyers. We work alongside them.

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Need clarity on your brand? Let's talk.

24/08/2026

We don't design a logo until we ask one question.

Have you checked the name?

We've seen brands learn this too late. The identity is done. Packaging is printed. Sometimes, the product is already on the shelf. Then comes a trademark problem — and everything has to change.

So before we design, we ask our clients to speak to a trademark attorney. We're not lawyers. We work alongside them.

Because before you build a brand around a name, make sure it's a name you can build on.

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BEFORE WE DESIGN / 01 — CHECK THE NAME
A new Addis Studio series on what happens before the design file opens.

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Need clarity on your brand? Let's talk.

Built for gatherings, in the year gatherings stopped.In 2020, events across the country came to a stop. That's when The ...
21/08/2026

Built for gatherings, in the year gatherings stopped.

In 2020, events across the country came to a stop. That's when The Event Today chose to build its brand anyway.

Nobody knew when gatherings would return. They wanted to be ready when they did. So we built the identity - and when the world reopened, the brand was already there. Over time, that identity became part of how people recognised them.

They couldn't control when events would return. They could control whether they'd be ready.

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Need clarity on your brand? Let's talk.

20/08/2026

A quiet look into where the work happens. Coimbatore.

Need clarity on your brand? Let's talk.

The story behind the mark.When The Event Today came to us, they wanted their logo to carry a bird - sittu kuruvi, the sp...
19/08/2026

The story behind the mark.

When The Event Today came to us, they wanted their logo to carry a bird - sittu kuruvi, the sparrow. That became our starting point.

We built the mark around it: two birds, nestled together under a branch. Sheltered. Close. A small image of what an event really is - people brought together. The mark says it without a word.

Over time, that identity became part of how people recognised them.

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Need clarity on your brand? Let's talk.

18/08/2026

The Event Today.

An event brand, built in 2020 - the year events stopped. The mark carries sittu kuruvi, the sparrow: two birds sheltered together, a symbol of bringing people together.

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Need clarity on your brand? Let's talk.

Since 2020.

17/08/2026

In 2020, events across the country came to a stop. That's when an event company came to us to build its brand.

Nobody knew when gatherings would return. But they wanted to be ready when they did. So we built the identity.

They wanted the mark to carry a bird - sittu kuruvi, the sparrow. Two birds, nestled together under a branch: a symbol of shelter, and of bringing people together. Because that's what an event does - it brings people together.

For a while, the identity waited. Then events returned, and the brand was already there. Over time, that identity became part of how people recognised them.

They couldn't control when the world would reopen. But they could control whether they'd be ready.

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Need clarity on your brand? Let's talk.

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Saravanampatti
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