07/10/2026
Most GCCs in India start in a big metro. That makes sense. But when it is time to grow, the metros get harder: more companies chasing the same people, and higher office costs.
That is why the next phase of GCC scale is moving to Tier-2 cities. Here is why, in plain terms.
1. Untapped talent pools: Around 94% of India's GCC talent sits in just six big cities, so almost every GCC is hiring from the same pool. Cities like Coimbatore, Ahmedabad, Kochi and Jaipur have skilled people and far fewer GCCs competing for them.
2. 25–30% lower rentals: Office space in emerging cities costs 25–30% less than in the metros. As your headcount grows, the same budget goes further.
3. State-backed incentives: States such as Karnataka, Tamil Nadu, Telangana and Maharashtra have policies that encourage GCCs to set up beyond the big metros. You are not building alone.
This is already happening. More than 375 GCC units now operate from India's emerging cities, with Coimbatore alone home to 60+.
And you do not have to leave your metro to do it.
The model that works: keep leadership and innovation in Tier-1, and scale your teams in Tier-2.
At Dexian, we help GCCs find, hire and scale the right talent in the right city.
To scale your GCC in Tier-2, connect with us today.