ELC Labs

25/09/2012

Joint promotions is about offering a good "Thank-you" offer to your customer when they walk into the store. A fair amount of thought has to be put into construction of the offer. What is the purpose of a offer- just to entice them to come back again, make them feel you are a friend for life, socially talk about your organization, or simply goodwill. At the same time, what is the best offer that we can deliver? This is a real hard problem. I might have limited friends or relationships that I can solicit for special offers. The one's I know really well may not fit with my demographics. Moreover, friends should not be the sole way to solicit rewards.

All brands have a vital asset that they never ever monetize. Most companies are acquired for this vital asset. This is the "Profiled Customer database". Companies use it for supply chain optimization and logistics strategies, but only a few use it for marketing.

iMATS from ELC Labs can help in selecting the right partner and in scheduling the promotions. The simple facilitator and the large partner networks enables you to create a large number of smaller promotions. It is no longer one-size-fits-all. It can be one partner with one promotion for woman between the age of 25-34, while another one for men between 35-44, and yet another one for married couples; and another for active residents. Also, you can tailer the promotions by selecting brands that represent a city rather than the Earth resident receiving an offer on Saturn.

Remember, even if the offer is great and the ride on Starship Enterprise is mind-boggling, it will not motivate the customer to avail the offer if the location is just not in their normal path. Ease of access and the exact fit of the promotion will determine the success of the promotion.

Go ahead, register today at www.elclabs.com, invite your friends, upload your customer list, and create promotions. Viola. sit back and wait for the returns to pour in.

Cloud-based Software Service for Digital Joint Promotions and Employee Lifestyle Benefitswith interconnected Partner Networks, mobile voucher, and real-time tracking

17/09/2012

As many of you know, I have launched a new company called ELC Labs (http://www.facebook.com/ElcLabs?ref=hl). We are launching a big initiative for Diwali in India where we hoping to bring about 50 brands together in one of the largest ever joint promotions on the planet. I need all of your assistance in getting the word out. Please go to this page and click on Like. Also, leave a comment. I would like positive comments but any comments that can assist in better offerings is also welcome. Look forward to all of your participation.

Reducing cost of new customer acquisition through digital joint promotions that connect brands with subscribers of other brands

17/09/2012

ELC Labs is building a warehouse of brands. This way, any brand can select from the list and schedule their joint promotion. Rather than spending millions and lakhs of currency for a promotion, they could schedule a new one with a investment that is less than 1/20 to 1/50 of any other mass-media investment.

17/09/2012

Everyone loves the idea of joint promotions but everyone is in black hole as far as the outcome goes. How do I know the partner is the right one, how do I encourage them to do the best they can, what is the return on my investment. Interesting challenge. The only real way to know where it is working is real-time tracking. When and where did the customer get the information. Do they bring the coupons and present it to the cashier? Were they satisfied with the experience of availing the coupon?

07/09/2012

2 weeks and 14 new customers. Yes, the going is great. Lots of reviews and great feedback. Is it time to go live publicly or keep it within friends and family?

22/08/2012

The team at Pendula IT and Jenny Srinivasan did a phenomenal job in helping us ride over the huge tidal wave of software and product development.

22/08/2012

ELC Labs is a software-as-a-service (SaaS) company that has introduced- iMATS or Integrated Marketing Activity and Tracking System. iMATS is a cloud-based software service to enables Corporations to create an interconnected partner network to receive, share and distribute mobile Vouchers for promotions, incentive and lifestyle benefits Programs. The solution enables Marketing to create a unique targeted promotion program that leverages their own and partner’s member database to create individually targeted campaigns and for Human Resources to provide unique local coupon for lifestyle benefits. Members and employees of these Corporation benefit from the unique incentives they receive in a non-intrusive manner. The Corporation, as a whole, benefits from increased brand visibility, higher revenue, lower costs and going paper-free. Other capabilities automate member tracking, setup of loyalty programs, provide custom consumer portal and integrate partners.

22/08/2012

Today is the end of the design and development period and start of the sales period. It is all about getting to the customers, signing them up and getting them to start using the system. This is a completely new market with a lot of challenges and a lot of opportunities. Loyalty, retention and customer experience are key metrics in the success of a Corporation. At the same time, the member database is one of the biggest assets of a Corporation. ELC Labs is all about engaging this asset and monetizing them for the mutual benefit.