04/01/2016
Do you like the design of their website?
If a web design firm's own website doesn't make a positive first impression on you, it's probably not a wise idea to pursue them further. Would you go to a dentist who had bad teeth? Exactly. In web design, first impressions are everything. A visitor will judge a website in 3 to 5 seconds and decide on whether or not your business is the right one for them. You'll want to work with a company who can design a site that will keep your visitors engaged.
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Do you like their portfolio?
A good web design firm will be willing to share a portfolio of completed sites. Their own site may be stellar, but if you are less than impressed with their previous projects, that's a big red flag. If you are paying for a professional custom design firm, their work shouldn't look like it was created from a standard template either.
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How is their communication?
The timeliness of your web design project is extremely important. A web design company should answer all e-mails and phone calls promptly. They should actively work with your business throughout the entire design process and thereafter.
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Was their salesperson able to understand your needs?
Although they may not be the designer themselves, a good web design firm will have a knowledgeable sales team in place. They should be able to engage in a conversation with you about your business and make suggestions on how to achieve your specific goals.
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Can they help to market your site?
It's a good idea to work with a web design company who also knows how to promote your site. Are they able to advise you on the best marketing strategy for your site? How will the design be tailored to support your marketing efforts? The best web design firms will not only be able to design your website, but help to drive traffic to it as well, increasing your online presence.
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Do they have writers on staff?
An important piece of the marketing strategy of your site is the written content that goes with it. A good web design firm will have copywriters on staff to help you with the writing process, as well as SEO specialists who will work to get your site found. The web design firm should be able to advise you on keywords and other search engine optimization techniques.
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How reliable are their web hosting services?
Many web design firms also host the sites that they design. If you choose to host your site with the same web design firm, make sure you are aware of their history. Ask them about how frequently sites go down and their protection plan against viruses or hackers.
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How will changes be made to the site?
What type of system does the web design firm have if you need to make a change to your site? Do they offer content management systems that will enable your business to make certain changes on your own, or will you have to go through a long string of e-mails and phone calls? Know what the plan is for site maintenance before signing any contracts.
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Did they give you a written contract?
Whatever specifics you've gone over with the web design firm should be written down in a formal contract. You should feel 100% comfortable with the contract before you sign it and expectations should be made completely clear well in advance.
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Are their customers satisfied?
Don't hesitate to ask for a list of references before choosing a web design firm. The web design firm may produce beautiful work, but their customers still may be dissatisfied with the support given afterward or may have been frustrated with the process altogether. A good web design firm should have happy customers and testimonials to support them.
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