28/09/2026
Most founders ask: “What features should we build?”
The better question is: “What progress is the user hiring this product to make?”
That shift can reveal why users leave, which features are unnecessary, and what your real competition looks like - even if it’s a spreadsheet or manual workaround.
Our latest guide breaks down Jobs to Be Done, the three layers behind every user decision, and how founders can use real interviews to scope a sharper MVP.
https://nfnlabs.in/blog/jobs-to-be-done-framework-for-startups