18/05/2021
The Power of The 6-Second Video
They say big things come in small packages, and the same could be said for video. In this microwave society we’re living in, less is more, so you may be amazed by the power a 6-second video can offer.
Want to see some award-winning videos that engage and delight?
A recent survey finds that the 6-second video ad is not only becoming more popular, but it’s also becoming more powerful. More and more companies are adding them to their campaigns. Why? They’re a great way to get a hyper-focused message to potential customers.
Let’s take a look at some of the survey results, examples of 6-second video ads, talk about why they’re so powerful, and discuss how you can get started making them.
6-Second Video Study
If you’d like to understand the power of the 6-second video, you can start by checking out this great study done by CG Atom . This survey of more than 300 brand marketers and agencies asked for opinions on extremely short ads.
Their researchers found that the 6-second format is becoming more widespread. It’s moving from digital video pre-roll (like the YouTube ads you watch before a video) into media like TV. Fox, for instance, sold 6-second ads during last year’s World Series, key NFL broadcasts, and the 2018 Teen Choice Awards. AMC and Snapchat have also started using them.
If you look further into the numbers, you’ll see marketers are beginning to transition from 15- and 30-second ads to six- and 15-second spots. According to the study’s findings...
53% of advertisers are using 6-second ads
77% believe they’ll be using them as soon as next year
80% of advertisers rate 6-second video as effective or very effective
This means that pre-roll ads, bumper ads, and short-form videos can capture attention and lead viewers to a call-to-action. This is good because 75% of advertisers say they’re under greater pressure to deliver high view counts.
www.CGatom.com
https://www.instagram.com/cg_atom/
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