27/07/2026
Search looks very different than it did six months ago. AI Overviews are changing click behaviour, rankings have shifted, and pages that used to perform well may already be losing visibility. That's why a mid-year checkup isn't just a nice-to-have anymore, it's your chance to see what's working, what's not, and where to focus for the rest of the year.
Here’s how to get started!
Look beyond your overall traffic. Some of your most valuable pages could be quietly losing visibility while your total traffic stays steady.
Find your quickest SEO wins. Pages ranking just outside the top results often need only a few targeted improvements to climb higher.
Check how search has changed. AI Overviews, video results, and zero-click searches may be affecting your visibility more than you realize.
