31/08/2025
📚 Advertising & Marketing Management
Duration: 2 Months
Fee: ₹9000
Mode: Classroom / Practical Training
Module 1: Fundamentals of Marketing (Week 1)
* Concepts & importance of marketing
* Marketing vs. Sales
* Understanding consumer behavior
* 4Ps of Marketing (Product, Price, Place, Promotion)
Module 2: Marketing Strategies (Week 2)
* Market segmentation, targeting & positioning
* Competitive strategies
* Branding & brand management
* Pricing strategies
Module 3: Advertising Essentials (Week 3)
* Types of advertising (print, digital, outdoor, TV, radio)
* Creating effective ad campaigns
* Copywriting basics
* Role of creativity in advertising
Module 4: Digital Marketing Basics (Week 4)
* Social media marketing (Facebook, Instagram, LinkedIn)
* SEO & SEM basics
* Email marketing campaigns
* Google Ads overview
Module 5: Advanced Advertising & Promotion (Week 5)
* Integrated marketing communications (IMC)
* Public relations & publicity
* Event & experiential marketing
* Influencer & affiliate marketing
Module 6: Practical Project + Case Studies (Week 6–8)
* Designing an advertising campaign (real-world project)
* Budget planning for ads
* Case studies of top Indian & global brands
* Group presentation & evaluation
📞 Contact: 7004701320
🏫 Institute: CDIT INFOTECH PRIVATE LIMITED