01/07/2026
🚨 If you run a v**e or e-cigarette store on Shopify, this affects you directly.
Shopify has begun sending enforcement notices to ENDS merchants in the U.S. — requiring removal of e-cigarettes, e-liquids, vaporizers, parts, and refills by July 7, 2026, or facing full account suspension.
This follows:
→ A November 2025 letter from 25 state attorneys general
→ A April 2026 letter pressuring Visa, Mastercard, Stripe & PayPal
→ Reuters confirming the policy on June 23, 2026
The hard truths:
🔸 Even FDA-authorized v**e products are included
🔸 Shopify hasn't made a broad public announcement — only individual merchant notices
🔸 A suspended store means frozen payouts, locked admin, and SEO damage that compounds fast
🔸 Shopify Plus merchants are reportedly being offered early contract exits
What WebbyTroops does:
We migrate v**e and regulated ecommerce businesses off Shopify — completely and correctly. That means WooCommerce or Magento builds, full SEO migration with 301 redirects, metadata and schema transfer, product/customer/order history migration, and high-risk payment gateway setup.
No broken links. No lost rankings. No revenue gap.
📩 Send us a message or visit our website for a free migration assessment.
💬 Questions? Drop them in the comments below.
https://webbytroops.com/blog/shopify-v**e-ban-2026-alternatives