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17/04/2012

http://seo-services-informations.blogspot.in/2012/04/how-search-engines-work-search-engine.html

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher a site's "page rank" (i.e., the earlier it comes in the search results list), the more vis...

17/04/2012

http://seo-services-informations.blogspot.in/2012/04/difference-between-google-and-yahoo-seo.html

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher a site's "page rank" (i.e., the earlier it comes in the search results list), the more vis...

21/10/2011

How Does SEO Work?

Search engine optimization works on the principle of satisfying search engine algorithms. Search engines used advanced mathematical equations to analyze and sort websites. Websites that correspond to those equations(algorithms) with highest relevancy get top spots in search results.
The algorithms are somewhat decoded through various tests by search engine optimizers, however, there is no magic formula to find out how SEO works.
Different industries will require slightly different approach. Certain basics of how search engine optimization works:
Keyword Research
If you are not aware of your keywords, you cannot do search engine optimization. There must be a clear goal in your mind and you must know the keywords that will get your there. To find out keywords, use keyword research tools.

* Google
* SEO Book
* Keyword Discovery

Once you know your keywords roll up the sleeves and prepare for some tough work. Search engine optimization is long, hard and competitive place. Masses are slowly waking up to the power SEO, making it hard to swim for fish with small teeth. SEO with no budget, by hand with no help is a tough road.
I know the keywords, what’s next? I want to know more how SEO works. Plug them in. Put the keywords in: Page Titles, tags, internal links, and website copy. Make sure to target only 1 – 3 keywords per page, that can be easily related.

For example page title: “Search Engine Optimization Marketing Company” targets 4 key phrases: “search engine optimization”, “search engine marketing“, “search engine optimization company” and “search engine marketing company”. Depending on the level of your inbound links, you should be able to target all of them at once. Make sure the keywords are related. If keywords differ or there are not too many incoming links to your website, make separate pages and target each phrase at once.
How Does SEO Work – The Next Step
Once you plugged the keywords throughout page elements learn about link building. Google uses page rank formula to rank websites:
PR(A) = (1 – d) + d * SUM ((PR(I->A)/C(I))
How SEO Works - PageRank
Find out more about pagerank at wikipedia
To get page rank, you must get links. Start by submitting your website to biggest directories:

* DMOZ
* Yahoo
* Business.com
* Lycos

You can find more directories at ODP and Directory Archives. Directories will help Google to relate your website to a certain field / niche. Make sure that you qualify them before submitting. When getting links go slowly – don’t get too many too much.
Once you have some links, share the new page rank with other pages.
In most cases, other people and your submissions to directories will point to the homepage, meaning that the homepage will be getting all the pagerank. The homepage can share that PR with other pages, making them rank higher in search results. Look at it that way – your homepage got a piece of a chocolate cake(pagerank). It can share that cake with other pages by linking to them. This is the basic explanation of how pagerank and SEO work.
Internal Linking
When linking internally, make sure you specify the keywords you want that page to rank for within the link. For example, if you want a page to rank for “SEO Company” and that page has a title “SEO company” make sure you name the link: SEO Company. This way the pagerank is passed specifying the keyword you want to rank for. Do that for all other pages.
Organic Link Build Up
If you’re on to SEO yourself prepare for some labor. “Content is King” is a phrase you hear a lot. Though content is king, first page placement can be achieved with a 5 page website.
If you have great content other people will be keen to linking to you – which is essentially automatic link building. Of course it comes through many hours of work, as there must be a good reason for people to link to you. The more links you have the better.
This is the basic outline of how search engine optimization works.

For More: http://seo-services-informations.blogspot.com/2011/10/how-does-seo-work.html

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher a site's "page rank" (i.e., the earlier it comes in the search results list), the more vis...

21/10/2011

Differences Between the Major Search Engines

Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.

There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.

For More: http://seo-services-informations.blogspot.com/2011/10/differences-between-major-search.html

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher a site's "page rank" (i.e., the earlier it comes in the search results list), the more vis...

21/10/2011

How Search Engines Work


The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.

When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one page (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index with the search string.

There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, Bing, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you'd like to be at the top.

The last step in search engines' activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.

For More: http://seo-services-informations.blogspot.com/2011/10/how-search-engines-work.html

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher a site's "page rank" (i.e., the earlier it comes in the search results list), the more vis...

21/10/2011

Introduction – What Is SEO
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization - what is it, how does it work and differences in the ranking criteria of major search engines.

For More: http://seo-services-informations.blogspot.com/2011/10/introduction-what-is-seo.html

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher a site's "page rank" (i.e., the earlier it comes in the search results list), the more vis...