PebbleStream Digital LLP

22/08/2018

When thinking about or creating content, it is important to see where this content falls not just in the experience journey but also in your own brand story. Connecting brand stories to audience experiences results in a "Content Web". We're excited about the possibilities.

17/08/2018

We're working on personas for a client. are not linear in nature. They are more like a lattice-work of people at different parts of their user journeys, time in the system, with their work and brand and several other parameters. 🤔

16/08/2018

It's critical for Brands to look less 'salesy' and more authentic / connecting with the end consumer. An interesting chart from Sprout Social

09/08/2018

We've always focused our engagements on client and program success. That has meant that we need to 'go deep' into the client's processes, organisational culture and her ways of thinking. We've seen our clients happy with our approach to their business and always felt we were on the right path.

Now we're seeing that our belief has been justified.

19/07/2018

We came across this really interesting blog post from and are happy to share it here. We hope it helps our fellow marketers! Here it is :

Do you have a brand awareness strategy that guarantees engagement with your social content? if not, we have 12 ways you can win more attention via social.

13/07/2018

Are your communications programs for change management baked into the process itself?

12/07/2018

It is important to understand the communication problem at hand and the affected stakeholders. Creating a communications strategy after working out these two variables will help companies identify the correct 'vehicle'. Else, they risk creating strategies around tools - a classic case of putting the cart before the horse.

03/07/2018

Last week, we spoke about how evolves constantly. Our experience has shown that employees need constant updates about what this strategy is and how their work aligns to the strategy. We urge all managers to 'bake in' these discussions into their periodic .

29/06/2018

http://ow.ly/W4ku30kHzx6 : is not a linear and immutable concept. It's a living, changing and evolving way of . Having said that, we'd like to pose a to you : Do your employees know how your strategy affects their ?

Shifting from annual strategy meetings to an ongoing and continuous strategy process will make you more responsive, and potentially give you a competitive edge.

28/06/2018

Small Businesses very often leave their marketing to their "social media person". This is a mistake. There are many opportunities for owners to broadcast "in the moment" stories themselves without waiting for their social media team - boosting impact and a sense of connection.

04/06/2018

The situation in which companies and countries try to compete with each other by cutting wages and living standards for workers, and the production of goods is moved to the place where the wages are lowest, and the workers have the fewest rights.

17/05/2018

http://ow.ly/KxsD30k2ZrP : In bottoms-up cultural transformation initiatives, the how things are done is equally or more important than what is done. Feedback loops and other methods of data-driven storytelling are a favourite way that people analytics makes culture transformation happen.

Communications that can carry these employee focused narratives across the organisation are critical - as are success stories that make employees sit up and take notice of organisational achievements.

Have you wondered "How do I let my employees/team know about this great success in the most effective manner?"

We can help.

Tag cloud : ,

You can’t make big organizational changes without understanding how employees behave.