Here is how you would typically manage your campaigns:
1. Download reports from Facebook on ad spend, users targeted, clicks etc.
2. Go to your favourite analytics platform (e.g. Google Analytics) to get all the performance data like add to carts, products purchased, revenue etc.
3. Try to make sense of all this by putting it all together in an Excel doc, calculating ROI, and then going back to Facebook to take actions. There has to be a better way: welcome to AdWyze! We are building a marketing platform where you can get all the KPI's and insights you need to measure your advertising efficacy and optimize for the best returns. We are an early stage funded startup incubated at MIT and working with some of India's largest e-tailers. Our startup won 1st prize at MIT Global Startup labs and we are among 20 cos. selected for Google Launchpad. We are looking for awesome web developers, data scientists and UX experts.
