Webxplor

24/11/2015

Paid search and PPC: a super accessible beginner’s guide.

This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC and SERP.

22/01/2015

A couple weeks ago, I reported that Google's John Mueller explained that theoretically you do not need to disavow to get out of Penguin, you can try to build links out of Penguin. But the truth is, h

23/12/2014

Google Pigeon Algorithm Rolls Out

Google revamped their local search algorithm, we named Google Pigeon, in July of this year. It was a significant change to how Google ranked and ordered the local search results both for local querie

09/10/2014

7 Ways Social Media Has Changed Leadership.

The shrill, noisy, and extemporaneous nature of the social web is not exactly an ideal environment for the traditional notion of leadership. I’ve been thinking about this a lot and have listed here a few ways I believe social media presents challenges for leadership.

29/09/2014

6 Reasons Why Your Social Marketing Efforts Are Failing

Not getting the success you want from social? Here are 6 reasons why your social marketing efforts may be failing.

29/09/2014

Is the Right Place to Spend Your Dollars?

Is social media a wise investment, are you getting a return, can you get a better return somewhere else? These are smart questions to ask. You don’t want to jump into any marketing activity haphazardly, as it puts your entire business at risk. But on the other hand, I understand how enticing it can…

30/08/2014

99 Tactics That Every Marketer Should Know

When developing a marketing plan, it's best to consider all your available options. Here's a list of 99 tactics that every marketing should consider when constructing a plan. Remember to make sure tactics are integrated and aligned with your brand.

30/08/2014

Are You Putting All Your Marketing Eggs in One Basket?

Social media on its own is unlikely to build our business – unless it is the place all our customers hang out. For most businesses, that is not the case.

30/08/2014

How to Structure a Global Social Media Campaign.

How do international brands run a successful global social media campaign in different countries and regions who all speak different languages and have different cultural references? Blaise Grimes-Viort shares his insights.

25/08/2014

This Is a Woman-Owned : Why You Should Care?

In nearly every concentration of leadership, men outnumber women. We have come to accept this current state of affairs, much as we rail against it, but nowhere is this more evident in my world than in the leadership of rapidly developing technology.

25/08/2014

The of 2014 and Beyond.

Uberflip's latest SlideShare summarizes what top marketers have to say about the roles of today’s marketers. From Directors of Content to Data Analysts and Meme Managers, this is a guide on how 2014 marketers get the job done.

25/08/2014

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.