08/10/2026
10 Things the Video Industry Needs to Rethink — #2. Stop Treating AI as a Feature.
AI shouldn't simply mean an “AI-powered” button on a product. The bigger opportunity is intelligence embedded into the workflow itself.
Identify a person. Recognise speech. Detect a topic. Understand an event. Trigger an action.
And do it while the content is still live.
The future isn't AI added to video workflows. It is video workflows becoming intelligent.