White Panda

08/03/2020

Our heartfelt gratitude to all our talented women for their dedicated hard work and energy. This Women’s Day, WhitePanda would like to thank and wish our female writers success, power and happiness.

Women at the top of their fields have always inspired younger talent. We thank you for being an inspiration to aspiring writers. We hope that you continue to shine with us.

Happy International Women's Day!

01/02/2020

Langston Hughes
(February 1, 1902 – May 22, 1967)
Langston Hughes was a central figure in the Harlem Renaissance, the flowering of black intellectual and artistic life that took place in the 1920s in a number of American cities, particularly Harlem. A major poet, Hughes also wrote novels, short stories, essays, and plays.

In 'I Wonder as I Wander', Langston Hughes vividly recalls the most dramatic and intimate moments of his life in the turbulent 1930s. It is the continuously amusing, wise revelation of an American writer journeying around the often strange and always exciting world he loves.

'The collected poems of Langston Hughes' has all the poems that Langston Hughes published during his lifetime, arranged in the general order in which he wrote them. This magnificent volume is the definitive sampling of a writer who has been called the poet laureate of African America

'The Ways of White Folks' is one of Langston's best-known works. In it, he shares acrid and poignant stories of blacks colliding--sometimes humorously, but often tragically--with whites throughout the 1920s and 1930s.

03/10/2019

How do we innovate our day to day work?

White Panda was given the responsibility of creating content for a leading JEE coaching institute. We had to come up with a resonating tagline for the institute. As someone rightly said, “Two heads are better than one”, we thought of extending that to many heads. We conducted an online tagline contest and our writer community participated in it with a great amount of enthusiasm.

We received many entries for the contest. After a lot of contemplation and tough deliberation, given the quality of entries, we decided to award Parth Shah for his following entry:

Live JEE with live mock tests!
(Compete against thousands of aspirants nationwide)

The entry resonated right away with our client and was found to be easily understandable by our target audience. The value proposition was crisp, clear and unambiguous. Kudos Parth for coming up with a tagline that proved simple is beautiful, when it comes to taglines.

Parth is currently pursuing his undergraduation from BITS Pilani and is an active member of the White Panda writer community. Congratulations Parth! We’d be sending your gift coupon to your mailbox soon.

Other notable entrants in the competition were Arka Pravo Dutta, Anushka Sapre, Arjun Mandaiker, Ekta Banta and Godwin, who made this decision delightfully difficult for us to arrive at.

We would keep coming up with such events while collaborating with leading brands. Stay tuned, and who knows, your next tagline might feature on the home page of an e-commerce giant ;)

27/07/2018

Want your Facebook content to stand-out from the rest? Mehul, WPWI Summer Intern, gives you his five tips.

Ever witnessed a rocket launch? It takes merely 8 minutes for a rocket to exit our celestial and enter the interstellar. A similar thrust…

24/07/2018

Vaishnavi Rane, WPWI Summer Intern, and the author of an Ebook 'The Black Hole' writes about Copywriting;

The Black Hole: https://www.smashwords.com/books/view/728070

Copywriting: The art of Creating a Catchy Cover for Content.

20/07/2018

Do you want to drive the road of Content? Get the driving licensed through Program.

WPWI 2018 Aug Phase Registrations: https://goo.gl/forms/QCA9gyegetsTIDcy2

20/07/2018

Do you want to drive the road of Content? Get the driving licensed through WPWI Program.

WPWI 2018 Aug Phase Registrations: https://goo.gl/forms/QCA9gyegetsTIDcy2

20/07/2018

Mehul Sampath writes on his thoughts about Copywriting. Read it here: https://medium.com//insert-catchy-headline-and-thats-how-you-become-an-amazing-copywriter-2c5f9e29ff82

Want to be a copywriter? Floating in a pool of resources and don’t know where to begin?

05/07/2018

Q: Did you hear about the new tactic where you co-create content with ill celebrities?

A: It’s called influenza marketing. It’s really going viral.