06/10/2026
Why Do New Product Launches Take Longer Than Expected?
New product introduction is where manufacturers can lose valuable time and often the delay becomes visible only when the launch date is already approaching.
The design is approved, then waits. Vendor development happens across emails. The BOM (Bill of Materials) exists in multiple versions. Tooling, first-article approval and pilot runs depend on different teams pushing each step forward.
By the time the delay surfaces in a launch review, valuable time has already been lost.
Running NPI (New Product Introduction) as a defined process inside the ERP with stage gates, clear owners, controlled BOM (Bill of Materials) revisions, linked vendor development and sampling makes delays visible when they happen, while there is still time to act.
Want to see how a connected NPI process can work in your manufacturing operation?
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