Acviss Technologies

Acviss Technologies Acviss provides a unique, non-clonable identity for all your products on a non-tamper, non-clonable Adding unique identity and protection to your products.

The 2027 Sunrise gets described as a deadline. It is closer to a readiness threshold.GS1's implementation guideline keep...
21/09/2026

The 2027 Sunrise gets described as a deadline. It is closer to a readiness threshold.

GS1's implementation guideline keeps a linear barcode on-pack alongside the 2D code until 2D-capable point-of-sale scanning reaches its 90% threshold. Your existing barcode is not being switched off on a date.

Brands are moving anyway, and the consumer data explains why. A 2025 GS1 US survey found 79% of US consumers are more likely to buy a product with a scannable QR code that provides additional information, 77% say product information matters to a purchase, and 62% would spend more on a product that offers detailed information.

The mechanism is elegant. One 2D barcode carries the GTIN and resolves to different destinations for different audiences: point of sale, consumer information, regulatory data, supply-chain systems.

Here is the part worth being precise about. A GS1 Digital Link code does not authenticate a product. It is open, readable and reproducible by design, because that is what an open standard is for. Interoperability is not a security property.

Which means the migration is the right moment to add the layer it was never meant to provide: a unit-level identity that cannot be reproduced.

How far along is your 2D plan?

Authentication rarely clears a budget committee on its own.A simple yes-or-no on whether a pack is genuine seldom justif...
16/09/2026

Authentication rarely clears a budget committee on its own.

A simple yes-or-no on whether a pack is genuine seldom justifies the spend, however bad the counterfeiting problem is. CRISIL, working for ASPA, put the annual cost to the Indian economy at about Rs 1 trillion, roughly 0.5% of GDP, with counterfeit incidents rising 20% a year on average from 2018 to 2020. Real money. Still not, by itself, a line item most committees approve.

What gets these projects funded is the second problem.

Warranty fraud, where the scan that proves a pack is genuine also blocks a bogus claim on a return. Loyalty and first-party data, where the same scan awards a point and captures a customer you never had. Regulatory proof, where you trace a unit from factory to case to pallet for an auditor. Or public reputation, when the loudest problem is an argument about whether your product is fake.

The economics only work if one scan does all of it. Buy them separately and you get four systems, four records and four invoices.

So find the number, ask whether one scan does both jobs, and price the second return in year one rather than year three. That is the number the committee actually reads.

Which second problem would fund yours?

A shopper standing at a shelf cannot tell a genuine product from a good fake. That is the whole problem, and asking them...
15/09/2026

A shopper standing at a shelf cannot tell a genuine product from a good fake.

That is the whole problem, and asking them to download a brand app to solve it quietly guarantees they will not.

The scale in India is not small. FICCI CASCADE, reported by The Economic Times, put illicit goods at 25.4% of the packaged-food market, worth Rs 2.23 lakh crore in 2022-23. And a bare scan confirms very little on its own: in the US, 73% of people scan codes without verifying where they lead.

WhatsApp changes the friction rather than the technology. India counted 806 million internet users at the start of 2025, about 95.7% of subscribers connect over wireless and mostly mobile access, and WhatsApp is the most-used platform at 80.8% of Indian internet users. Verification runs inside an app that is already on the phone.

The mark is only as good as what sits under it, though. It needs a unit-level, non-cloneable identity, not a code that can be photographed and reprinted.

And every verification tells the brand something: where checking is happening, which SKUs, and where pressure is building.

Would your buyer download an app at the shelf?

Celebrating the spirit of togetherness, gratitude, and fresh beginnings.May the season ahead bring wisdom to every decis...
14/09/2026

Celebrating the spirit of togetherness, gratitude, and fresh beginnings.

May the season ahead bring wisdom to every decision, prosperity to every endeavour, and happiness to every home. ✨

In auto parts, a counterfeit doesn’t just cost a sale. It can fail in service, and land on your warranty desk.India’s au...
11/09/2026

In auto parts, a counterfeit doesn’t just cost a sale. It can fail in service, and land on your warranty desk.

India’s auto-components grey market has been estimated at over a third of the market, while counterfeit tyres, batteries and other parts create safety risks globally.

And the problem increasingly moves online and through small parcels.

So the question isn’t just “Can we authenticate a part?”

Can dealers verify it easily? Can the same scan prevent warranty fraud? And what happens to counterfeits you never labelled?

Where is your leakage worst?


Clothing, footwear and leather goods made up 62% of counterfeit goods seized in the 2021 customs data analysed by the OE...
10/09/2026

Clothing, footwear and leather goods made up 62% of counterfeit goods seized in the 2021 customs data analysed by the OECD and EUIPO.

Fashion is not a side category in counterfeiting. It is the main one.

What makes it harder to protect than most sectors is not the fake. It is the timeline. Your product has a second life you do not control. It gets resold years later to a buyer you never sold to. It gets repaired and refurbished with parts that were not yours. And textiles are among the first product groups lined up to carry lifecycle data under the EU Digital Product Passport.

That changes what you should be testing a vendor on. A behavioural model learns from scan volume, so on a quiet product line or in a brand new market it has little to learn from, and the first cloned identity can look exactly like a legitimate first scan. A physical fingerprint has no such dependency. It works on unit one, with no history at all.

So ask two things. Does it work on unit one? And does it still work for the second owner?

One thing to verify yourself: check DPP scope and dates with the European Commission, not with any vendor's page, including ours.

How far into the resale market does your brand actually reach?

A brand ships every pack with a secure, non-cloneable label. Months later the fakes are still out there.Here is the unco...
08/09/2026

A brand ships every pack with a secure, non-cloneable label. Months later the fakes are still out there.

Here is the uncomfortable part. Every time someone scanned the real label, it worked exactly as promised. The counterfeits simply showed up somewhere the label never reached: marketplaces, social commerce, listings that never carried a label at all.

Authentication has a blind spot, and it is shaped like a listing. It can only ever speak for the pack in a buyer's hand. It has nothing to say about a product page that was never labelled in the first place.

Which is why the online half is worth interrogating harder than most brands do. A fake listing gets found, gets reported, comes down, and then the same seller returns under a new handle. Monitoring finds it. Resolution removes it and keeps watching. Those are not the same product, and vendors are not always careful about the difference.

So ask which of those four steps a vendor actually owns. Ask who files the takedown and who pays the legal cost. And get it in the contract, not the deck.

Which half of the problem is costing you more right now?

A feature list is the wrong place to start when you are choosing a brand protection vendor.Start with your own product l...
07/09/2026

A feature list is the wrong place to start when you are choosing a brand protection vendor.

Start with your own product line instead. Five questions do most of the work.

The biggest divider in this category is physical, not technical: embedded authentication needs artwork to embed into, and plenty of products never carry any. Plywood sheets, brass taps, auto spares, lubricant drums, seed sacks. If a meaningful share of your revenue sits on surfaces you do not print, that narrows the field before anyone opens a slide deck.

The second question is how hard the fake has to be to beat. A cryptographic signature protects a design, so cloning that design once gives a counterfeiter a template. An Axion Label works differently: a cryptographic code plus an AI-read fingerprint of the microscopic print variations in that one specific label. Reprint the code perfectly and it still fails, because the fingerprint belongs to a different piece of material.

One note worth carrying into every vendor call. No technology makes counterfeiting disappear, and anyone promising a "100% counterfeit-proof" product is selling you a sentence, not a system.

Which of the five is hardest to answer for your line?

A counterfeit can carry a perfect logo and a working QR code. That code proves a code exists, not that the unit in the p...
27/08/2026

A counterfeit can carry a perfect logo and a working QR code.
That code proves a code exists, not that the unit in the pack is genuine. Acviss Certify issues each unit a non-cloneable identity that a shopper checks inside WhatsApp, on a web link, or in the Acviss app, with no brand app to install.

Every scan also tells your brand where verification is happening, and flags when one identity turns up in two places. See how Certify works at acviss.com.

Adding a 2D barcode before 2027 means new artwork on every pack. One 2D code holds 7,089 numeric characters, whereas the...
25/08/2026

Adding a 2D barcode before 2027 means new artwork on every pack.

One 2D code holds 7,089 numeric characters, whereas the striped barcode holds 12 (GS1 and GS1 US, 2026). Capacity is not proof: a printed code can be photographed and reprinted onto a fake. Acviss adds a non-cloneable identity to that same scan.

More at acviss.com.

Address

#13, Office No TF-3A, 3rd Floor, Sampurna Chambers, Vasavi Temple, Street Vishweshwarapura
Bangalore
560004

Opening Hours

Monday 9am - 7:30pm
Tuesday 9am - 7:30pm
Wednesday 9am - 7:30pm
Thursday 9am - 7:30pm
Friday 9am - 7:30pm

Telephone

+918929142491

Alerts

Be the first to know and let us send you an email when Acviss Technologies posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Acviss Technologies:

Shortcuts

Share