28/09/2026
If your website has one generic enquiry form for every visitor, you are probably losing export buyers before they even type a word.
Procurement teams and OEM buyers from overseas evaluate suppliers differently from domestic buyers. They need to see export-specific information upfront: your HS codes, FOB and CIF pricing options, minimum order quantities for export, certifications accepted in their market (CE, RoHS, UL, BIS), your experience with specific countries or trade routes, and your documentation capabilities, packing lists, test reports, certificates of origin.
A single generic form signals that you have not thought about their requirements. A dedicated export enquiry page signals that you have done this before and know what international trade involves.
The practical fix is not complicated. Separate your export enquiry flow from your domestic one, ask the right qualifying questions upfront, and show the buyer that your team understands cross-border procurement before they have to explain it.
We have written a detailed guide on exactly what an export enquiry page should include, covering structure, form fields, supporting content and common gaps Indian manufacturers leave unfilled.
https://www.signtodesign.com/post/export-enquiry-page-for-manufacturers