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Vidyalaya - to reach potential students to enrollment for your Educational Institution

15/02/2018

Internet /Digital Marketing strategies to increase admissions in preschool/school



Preschool or School landscape has become very competitive. In the current scenario, its struggle to find clients despite the high quality and super affordable prices. Adopting traditional inbound marketing strategies like newspaper inserts, billboards, signboards, advertorials, newspaper advertisements etc.. are expensive and failed to attract enough leads for enrollment.

Majority of parents are doing the online search to find good preschool or School for their kids/Children’s education. So it’s very important to have robust digital presence and branding of the institutions. Preschools/School need to adopt proven online marketing techniques to encash the changing ecosystem and grow the enrollment.



The major digital marketing strategies institutes can use to start reaching more families is

Online Presence:

Give your preschool/daycare website a professional look and feel. It should have great user experience and responsive interface with CMS. Your preschool brand should be present on all social media platforms and should be search engine friendly. Make your website mobile friendly. mobile responsive websites and landing page campaigns are the secrets towards converting a generation of parents who are continuously using mobile for information research purposes.

Capture your audience:

Word of mouth is a proven method of business growth. However, just because word-of-mouth should occur naturally, you should make every effort to facilitate it at your school. Create videos to share compelling stories. Try to make the virtual tour of your school and facilities. Many decision makers prefer online video to reading text as videos engage people and its good for SEO.

SMS/Email Marketing:

One of the most powerful tools at the marketing leader’s disposal today. Proper utilization, it is ¼ the cost and twice the impact of traditional means of marketing. Schools can send out their newsletter and updates through SMS / Email and can focus on building a relationship with parents.

Content is the Main Key:

Create the type of information parents actually want to consume. Blog about childcare, gross motor skill, fine motor skills. Marketing with valuable content is a win-win for schools and your potential prospects get the information they require and you get to demonstrate your expertise and usefulness. Blogging builds positive brand name recognition and allows you to give human touch in your marketing.

Online Press:

Online Press Releases are a great way to be in the news. Never sacrifice readability when optimizing your press release. Try to have a newsworthy angle of PR and avoid using too much information for the advertisement.



Social media and digital marketing strategies can be a big game changer for your business. Use the above strategies and tell us what’s worked best for you!

05/02/2018

Improve your website

Like most websites for business, you have a great opportunity to provide a good experience, leaving the parents with a positive impression.

Search Engine Optimisation

Parents are conducting research long before they come to you asking questions. This is why having a search engine presence is vital in your efforts to attract and engage parents.
Google Adwords

This is where perhaps your greatest, most immediate opportunity lies. Advertising to parents at the very moment they are showing intent. An opportunity ignored by print, billboards, and direct marketing.

Facebook

Facebook is great for businesses and brands to create an online community and generate conversation. For a school or college, it can be another vehicle to provide information to parents, families and students. Upload videos, post events, run polls, ask questions and generally improve communications.

LinkedIn

LinkedIn is a social media tool with the key aim to provide a vehicle for professionals to network online. It doesn’t sound relevant, does it? Give me a minute and I might just convince you that it has a place.

Email Newsletters

Email newsletters are low-cost, promotional and communication tools. You can take a basic approach and send a weekly or monthly email newsletter to existing parents.

Online Video

Online video is one of the most powerful communication and promotional tools available.
Online Reviews

Some reports out have highlighted that online reviews are as important as personal recommendations.

Offline/Online Integration

Whilst I have chosen to focus on the online opportunities, it is imperative to integrate online and offline by using your current communication tools to promote your online efforts.

Blog

Blogging is the perfect tool for establishing knowledge in the marketplace and it provides a valuable tool to improve search engine performance.

The above are Ten marketing ideas that and can
implement NOW......

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23/01/2018

Cost Effective: platform is much affordable compared to traditional marketing strategies. strategies like Social Media, Email / Mobile marketing require less investment and good conversions.Thus educational institutions can target a larger audience at a low budget with targetted geographical Location.

Results are Measurable: We can track the performance of different campaigns by using tools available in the market,.With the available statistics you can narrow down the strategy you want to implement to boost your educational institute goals.

Quick Feedbacks: Digital marketing platforms offer quick feedback as messages or queries are read immediately and possible to receive instant feedback.Twitter, Facebook etc.. the best medium to obtain instantaneous feedback.

Power of Social Media: Using Social media, we can create a brand awareness of any educational institute.With the increase in followers and increase in the conversations on institution registered social media, we can determine the fan following on institutional business page. Today, many students have got Facebook and social network apps installed on their smartphones.Liking or sharing a post hardly takes any time. Make sure your Facebook posts are engaging one.The more it gets shared, the more you get publicity.