28/07/2026
When did we stop building brands…
and start generating 20 AI UGC videos just to run ads?
When did storytelling become prompt engineering?
When did distinctive brand voices become interchangeable AI scripts?
AI has made content faster.
But it has also made brands look and sound more alike than ever.
In the latest episode of Brandshark Growth Labs, I explore why AI is making marketing more efficient, but many brands more forgettable, and what marketers need to do if they want to scale without losing differentiation.
Would love to hear your thoughts after you watch.
https://youtu.be/RMXwjN4ZZhM?si=i5lWLRj-v2x2VeVM
AI made marketing easy. That's the problem we're facing right now. ...