11/04/2024
More and more retail brands are discovering the advantages of reaching untapped customer bases in Tier-II cities and beyond through offline locations. This is where location intelligence takes center stage. From the initial steps of calibrating scale to gaining real-time insights, our CoFounder and CEO, Devashish Fuloria shares 5 key steps through which location AI not only streamlines the expansion process but also marks the onset of a new era in retail innovation.
Read on to learn more: https://www.financialexpress.com/business/digital-transformation-ai-in-retail-a-5-step-guide-to-offline-expansion-3427713/
AI's insights into consumer behavior also extend to local-level marketing