19/04/2024
When Warner Bros. was preparing their marketing efforts for their upcoming movie, PAN, they decided to incorporate flexibility into their media planning, and turned to marketing analytics gathered from big data to discover new insights into consumer trends. Looking at behaviors, engagement patterns, and audience segments, Warner Bros changed their media plan to focus on the person-level, updating their strategies to identify the right channels and messaging to deliver in the advertising efforts. The result was a 26% increase in ROI that influenced media planning for additional campaigns.
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