Kozti Inc.

02/12/2023

We are excited after gaining first 1,000 followers on the LinkedIn page of our Brand, Reserve My Star and thank you for your continued love & support...

27/11/2023

27/11/2023

We are thrilled to gain our first 500 followers on our LinkedIn page of our brand, Reserve My Star and thank you for your continued love & support.

19/10/2023

A great great morning with Bhojpuri actress, Ms. Amrapali Dubey. Happy to welcome her as our associated celebrity...

18/03/2022

We, on behalf of Reserve My Star, wish a very happy and colourful Holi to you and your family!😇

02/03/2022

Congrats Ritu on first deal!.... Regards, Kozti team

04/11/2021

We are more than happy to announce that KOZTI INC. in India has now been incorporated as KOZTI INDIA PRIVATE LIMITED.😊😊😊

By the Indians for the Indians!🤝🤝🤝

27/06/2021

Hello! We have redesigned our website. Check out its new look, design, features, and lighting fast speed.

It’s true, but Kozti Inc. should all be looking at that statement a little differently. It’s important for business owners to understand how business works so that they can strategically use the right digital tools and campaign tactics to reach and engage their audience. That’s why we’ve put...

25/04/2021

Dear Patrons,

Your words inspire us and motivate us for hardwork to create better experience.

Please leave your review and oblige us.

01/01/2021

Google’s New Algorithm: Page Experience

In Google’s own words, here is what it means…

The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction.

In other words, they are looking for how usable your website is.

The purpose of this update is to make sure that sites that rank at the top aren’t creating experiences that users hate.

The simplest way to think about this update is that user-friendly sites will rank higher than sites that aren’t user friendly.

But this change is the start of a big shift in SEO.

Why is this update so important?

What sites do you think that Google wants to rank at the top?

Take a guess…

Maybe sites with the best backlinks?

Or sites with the buttoned up on page code?

It’s actually none of those.

Google wants to rank the sites at the top that users love the most.

Here’s what I mean…

When you want to buy athletic shoes, what brand comes to mind?

If I had to guess, I bet you’ll say Nike.

And if you were to get a credit card… I bet Visa, American Express, or Mastercard will come to mind.

This is why brand queries (the number of users who search for your brand name on Google and click on your website) impact rankings, which I’ve broken down as one of the most important SEO lessons I learned.

19/12/2020

What is keyword research?
Keyword research is part of SEO (search engine optimization). It’s the work someone does to come up with an extensive list of keywords they would like a website to rank for. To obtain such a list, website owners need to dig into their desired audience and search engines. What search terms do people type into Google when looking for their products, service, business or type of organization? And what do they expect to find? With this list, website owners can create content that will attract more, high-quality traffic to their site. Keyword research is never finished: repeating it regularly is essential to stay up-to-date!
Why is keyword research important?
Proper keyword research is important because it will make clear what search terms your audience uses. At Yoast, we frequently came across business owners who used one set of words when describing their products, while their target audience used a completely different set of words. As a result, potential customers couldn’t find those websites, because of a mismatch in word use.
For instance, sometimes, a marketing department decides to give a product a not-so-common name. This can be a smart marketing decision: People could remember your product more easily. If you rent out vacation cottages instead of vacation homes, you might stand out. But beware: Very few people search for [vacation cottages]. If you optimize your text for this term, you’ll probably rank well on this specific term. However, you won’t generate a lot of traffic with this term and you’ll miss a large part of your potential audience because they use other words.
You’ll probably understand that it doesn’t make any sense to optimize for words that people don’t use. Thorough keyword research makes sure that you use the same words as your target audience and this makes the whole effort of optimizing your website far more worthwhile. In addition, by looking at search intent, you find out what exactly your audience is looking for. Those queries should get an answer in the form of quality content.