28/10/2020
A scientific study in the USA found in order to gain new customers, online food retailers should focus on added value. That is, connecting their offering with an attractive price promise. It’s also essential to gain customer loyalty through fresh products.
Retailers can work towards this by employing a transparent and efficient supply chain, fair return policy and customer review system. By doing so, their online grocery becomes an attractive alternative to brick-and-mortar businesses.
Additional services, like predefined cart assembly, individualized product branding, or subscription and flat-rate offers, can also make e-commerce solutions within the food trade industry a more attractive option to the public.
“E-commerce is interactive commerce. The individualization according to customer preferences is an animated counterpoint to the hardly emotional purchase in the brick and mortar grocery store,” says Alexander Ertner, Vice President of the Working Committee for food trade
