UnMazer.ai

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Due to COVID, the offline retail industry had to go through unprecedented turmoil. To overcome and innovate under pressu...
26/08/2021

Due to COVID, the offline retail industry had to go through unprecedented turmoil. To overcome and innovate under pressure, businesses are trying to achieve the right mix of the experience economy, in-store purchases, and e-commerce.

One of the ways to edge past competition and do better is to use Alternative Data. The data from non-traditional sources such as customer profiles, location, satellite imageries, social media, transactions, etc., would assist the businesses to make data-driven business decisions. Alternative Data has become one of the most powerful tools available to retailers. Having the ability to understand the useful signals from the trove of data is a major advantage that can make a huge difference in today’s hyper-competitive landscape and helps leaders make well-informed decisions and strategize for the future.

In the post-COVID world, businesses need to adopt innovative ways to grow in the "new normal".

Read the full report here: https://lnkd.in/ekctEUW

The current market sees a lot of information asymmetry because of the exponential growth in the data from various source...
24/08/2021

The current market sees a lot of information asymmetry because of the exponential growth in the data from various sources, the majority of which is noise and it becomes difficult to isolate the signals. So what is the way forward?

unMazer.ai helps you navigate this issue with our B2B SaaS-based solution, so you don’t have to pit stop at various sources for your fixes.

Augmenting big data is not a novelty nowadays. The ongoing data revolution is not about what data to use in lieu of how to model it into actionable insights. We bypass the entire effort by providing deep & contextual information using third-party data and give a hold to meaningful insights. Having a data advantage can make a huge difference in today’s hyper-competitive landscape and helps leaders make well-informed decisions and strategize for the future.

For more information, contact us at [email protected]

https://lnkd.in/gi5aTXB

Curious about how Demography and Psychographic Details can be used to improve marketing strategy and promote growth?Psyc...
24/08/2021

Curious about how Demography and Psychographic Details can be used to improve marketing strategy and promote growth?

Psychographic Segmentation helps marketers understand the 'why' that drives purchase decisions.

24/08/2021


We are seeking a hustler aka business intern, based out of Bangalore, who is looking to be in the "arena" for the Indian SaaS story. We are building an enterprise-grade Common Data Platform (CDP) for the physical location. Check us out at unMazer.ai
You can write to me at [email protected] or apply at -
https://lnkd.in/gUaKTPuf

With the proliferation of the internet, there is a lot of information that could be extracted from the "location" of soc...
09/08/2021

With the proliferation of the internet, there is a lot of information that could be extracted from the "location" of social media activity.

Geosocial data is helping companies across the world to significantly improve their understanding of human interests.

It’s common for businesses to experience fluctuations in traffic and sales. These variations could be on a daily scale o...
03/08/2021

It’s common for businesses to experience fluctuations in traffic and sales. These variations could be on a daily scale or at the seasonal level, which makes visit patterns an important parameter.

Peak time is part and parcel of most businesses, but how you handle them can play an important part in your business’s success. Prepare well, and you can reap the rewards of a busy season.

Choosing a retail site in the absence of sound trade area analysis is a lot like flying an airplane with blinders: It fo...
26/07/2021

Choosing a retail site in the absence of sound trade area analysis is a lot like flying an airplane with blinders:

It forces a business to commit itself to a course in the absence of vital information such as local market opportunities, competing businesses, and barriers that would dissuade consumers from visiting the site.

A detailed analysis of the trade area provides the retailer with a picture of the demographic and socio-cultural aspects of consumers. For a new store, the analysis of the trade area becomes necessary to understand the prevailing opportunities that may be a successful path for a new entrant.

Nearly a third (32%) of people looked up a brand online, 24% of people made an online purchase, and 7% bought an adverti...
20/07/2021

Nearly a third (32%) of people looked up a brand online, 24% of people made an online purchase, and 7% bought an advertised product via their mobile device. This is much higher than the online counterparts.

We all spend time outside, and with the rise of digital ads, getting your message heard can be difficult. This problem is solved by OOH, which is now combining with digital advances to become a strong tool for advertisers and marketers.

"Customer is the King!"You might have heard the phrase often, but do companies really internalize it? Have you tried get...
12/07/2021

"Customer is the King!"

You might have heard the phrase often, but do companies really internalize it? Have you tried getting into the minds of your customer?

Understanding of 'customer path' is the method to know the trajectories your customers take while accessing the physical location of business. While the idea to know this be new, it won’t be long before it becomes critical to your business strategy. Businesses that have a customer journey strategy in place, they’ve been able to reduce costs, improve sales performance and are overall, much more profitable.

Want to better tailor your marketing efforts to various audience subsets?Customer segmentation can guide how to divide c...
09/07/2021

Want to better tailor your marketing efforts to various audience subsets?

Customer segmentation can guide how to divide customers into groups based on common characteristics so businesses can market to each group effectively and appropriately.

When it comes to designing, targeting, and delivering a campaign, marketers today have seemingly endless choices. Despit...
07/07/2021

When it comes to designing, targeting, and delivering a campaign, marketers today have seemingly endless choices. Despite all of these options, brands are still grappling with the age-old issue of whether or not their ads are efficient.

Location data has rapidly proven itself as a powerful tool for linking signals across channels and assisting marketers in evaluating in-store footfall.

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