01/05/2025
Naukri.com recently launched a viral campaign featuring a giant 10-foot peanut at CyberHub in Gurugram. The campaign, playfully titled "In loving memory of the 'BIG' raise you were promised," is a humorous commentary on the common disappointment of employees receiving smaller-than-expected salary hikes during appraisal season. The giant peanut, a golden-brown sculpture, was designed to highlight the gap between promised and actual raises