12/11/2021
# A field marketing representative is responsible for driving brand awareness through on-site, face-to-face interaction with consumers. Field marketers are liaisons between buyers and sellers, as they provide valuable information about products and services to consumers. They foster human relationships through communication and the distribution of marketing collateral in order to drive sales.
# The candidate will be responsible for the design, implementation, and ex*****on of field marketing campaigns. S/he will work closely with marketing managers and the sales team to promote lead generation and create upsell opportunities.
# Key Responsibilities:
1)Plan and complete field marketing campaigns after conducting preliminary research
2)Develop robust knowledge of all product lines/services
3)Produce various literature, signage, merchandise, and other materials to be used at field marketing events
4)Maintain relationships with third-party vendors and venues
5)Negotiate with retailers and other third-party partners on promotional display and merchandise placement
6)Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
7)Attend relevant trade shows and events
8)Monitor industry trends and competitor activities
9)Manage social media activity surrounding field marketing campaigns
10)Track expenses in an organized fashion
11)Report weekly/monthly on the status of field marketing activities
12)Document and share lead/customer intelligence with sales team.
