19/09/2017
Suppliers always have doubt to involve itself in permission marketing or participatory marketing with their clients in B2B segment. Permission marketing is like a personalization approach where as participatory marketing involves buyers and sellers working together for best quality products and services. But in many cases, consumers have undefined, ambiguous and conflicting preferences hence participatory marketing may be more appropriate concept than permission marketing. Considering above points, Sunpackmet has too, itself involved in participatory marketing with its clients for better suited products.