20/10/2022
Facebook Ad Design Secrets to Increase Conversions
Ad design is important because it is how we visually communicate and present our brands to the public. You can have an amazing product and a great offer, but it will be hard to get traction if your ad is visually unappealing, confusing or just plain boring.
Great ad design:
catches your readers’ attention
educates them about who you are and what you are offering
tells them what they should do to take that all-important next step toward conversion
1. Consider your ad format in the design process
Before you begin jumping into the nitty-gritty details of how an ad will look, you first need to decide which ad format you will be using. Facebook currently has eight main ad formats plus several other variations, each designed for different marketing goals.
Facebook ad formats include:
👉Photo: This is the most basic format where you have a single image with a short header for copy. Focus your efforts on creating a powerful visual story with your single image.
👉Video: Video formats are similar to image formats, but you have a whole video to showcase your brand, product or service.
👉Stories: Stories live outside of the feed and immerse viewers in a full-screen experience. Capture their undivided attention by using all of the room you can to make an impression.
👉Messenger: These ads are sent to your customers through Messenger. Short sentences and singular-focus images are your best bet.
👉Carousel: With a carousel, you can showcase up to 10 individual images or videos, each with its own link. You can use this space to show off your new products or creatively tell a story.
👉Slideshow: Slideshows are the middle ground between photo ads and video ads. They allow you to easily put together an ad combining sound with a slideshow of multiple images, but they require less data usage than video ads. This makes them a better option in areas with a poor internet connection.
👉Collection: Using this format, you can show off all of your products in a virtual display case. Use simple images that focus on whatever you are selling.
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👉 Playables: These interactive ads let people play a game or use a program before downloading, which can work great in certain niches.
Before you start your design process, consider how each of these ad formats can be used to maximize the impact of your ads. For example, if you have a wide variety of goods to show off, carousel or collection ads could be a great fit. If your goal is to show how your product works, a video or story ad could give you the chance to do that.