03/03/2013
Survey shows Nokia Lumia owners more likely to recommend smartphone to a friend
A recent YouGov survey shows 45 percent of Nokia mobile device owners would recommend the product to a friend and promote the hardware to others. The independent study illustrates an 18 percent climb compared to last year, as well as a 4 percent drop in those who would not recommend their Nokia mobile phone, down to 33 percent.
Forty percent of customers asked were using Lumia Windows Phones, up from just one percent from December 2011. While the rise in Lumia hardware is significant, it does show that newer models (or latest versions of the Windows Phone operating system) are swaying the minds of consumers, causing a positive effect when it comes to promotion.
It also shows the fall of Symbian, with Lumia hardware becoming Nokia's main fleet of smartphones. YouGov associate director Russell Feldman had the following to comment on Nokia's improvement:
"Nokia has finally turned a corner. By increasing the number of Lumias in its base it has given their customers something worth coming back to. It is now seen by its consumers as a quality smartphone brand. While they are still a fair distance behind Apple and Samsung in terms of market share and loyalty, the fact they have changed consumer perception among their customers puts them in a solid position as the smartphone war intensifies."
Nokia is looking to continue rejuvenating the brand until consumers once again view the company as a strong competitor in the mobile phone war. With the next wave of Windows Phones approaching, we're looking forward to Mobile World Congress to see just what the company has up its sleeve for 2013.
Microsoft also plays a part with the Windows Phone OS. The batch of Windows "Blue" updates that will arrive later this year will help improve Lumia smartphones further on the software side, helping Nokia increase its customer satisfaction figures.
via: Mobile News
