07/10/2026
Before we write any code, we spend an almost uncomfortable amount of time asking "why". Not to slow things down but to avoid building the wrong thing quickly.
The most expensive mistake in software isn't a bug. It's a beautifully engineered feature that solves a problem nobody had. So our first sessions look less like a kickoff and more like an interrogation of assumptions.
What's the actual job the user is hiring this product for? What breaks today? And crucially - what are we deliberately NOT building in version one?
That last question saves more budgets than any framework. A clear "won't do" list gives a team permission to stop worrying about things that don't matter yet. It's not glamorous. There's no code, no demo. But this is the hour that quietly determines whether the next three months are spent building something people want, or something that just runs.
Clarity first. Cleverness second.
How much discovery does your team do before building?