08/12/2025
I once opened a website where the navigation bar looked like a restaurant menu.
12 items.
5 dropdowns.
Endless sub-menus.
It felt like the site was challenging me:
“Go ahead. Find what you're looking for. I dare you.”
Most websites don’t fail because of poor design…
They fail because the user has to work too hard to understand them.
So we simplified.
We cut the navigation down to 5 core categories based on top user tasks — not internal assumptions.
And guess what?
Users finally started finding what they came for.
Engagement shot up.
Support tickets went down.
Simple navigation = higher conversions.
It’s not magic. It’s information architecture done right.