Percepto

12/08/2026

Look at articles, social posts and newsletters content you see from brands every day.
How much of it is actually recognizable before you see the company name or logo?

As more brands use the same tools, formats and language, it is becoming harder to maintain a distinct and recognizable brand voice and AI is accelerating that trend.

In our latest Percepto Insider article, Eitan Kasspi, founder of BetterTell, explores why sounding human and distinctive matters more than ever, and what brands can do to avoid blending into the crowd.

Thanks to Eitan for contributing this thoughtful piece to Percepto Insider.

Read the full article:

Learn how to protect your brand voice from AI-generated sameness, humanize your brand, and build stronger differentiation through authentic human input.

23/07/2026

Personal online reputation management used to be largely about one question: what appears when someone searches your name on Google?

That still matters, but it is no longer the whole picture.

Today, someone researching a founder, executive, doctor, investor, or other professional may look at search results, LinkedIn, media coverage, reviews, company profiles, public databases, and AI-generated answers before ever making contact.

That makes the idea of choosing the “best” personal online reputation management service more complicated.

Some people mainly need a better website or more accurate professional profiles. Others need media visibility, thought leadership, review management, personal SEO, crisis support, or help addressing harmful content. In more complex cases, several of these services need to work together as part of one long-term strategy.

We prepared a new Percepto Insider guide explaining the main types of personal ORM services, what each one is designed to solve, and how to identify the right starting point.

The main takeaway is simple: start with the reputation gap, not the service.

Before hiring an agency, publicist, writer, SEO consultant, or monitoring platform, first understand what is missing, inaccurate, outdated, or over-represented in the person’s digital footprint.

Read the full guide:

16/07/2026

There’s an interesting gap we see often when working with companies on online reputation.

Some companies are genuinely strong at what they do. They have real experience, real relationships, and real credibility in their industry. But when someone who doesn’t already know them tries to research them online, very little of that credibility is visible.

That gap matters more today than it used to.

With LLMs in the pictures, it’s now (even more) easy for a potential customer, partner, investor, employee, or journalist to search a company, look up its leadership team, scan LinkedIn, check online mentions, and increasingly ask AI tools for a quick summary or recommendation.

That doesn’t replace relationships. But it does change what happens before those relationships begin.

Wayne Tyndall, commercial strategist and advisor, wrote about this shift in the logistics industry, where trust has always been built through reliability, ex*****on, and personal relationships, but where digital visibility is becoming a bigger part of how credibility is checked.

Worth reading, especially for companies that know they are strong operationally, but may not yet look that way online.

30/04/2026

AI doesn’t just look at what your company says about itself.

It looks at what others say about you.

One of the most interesting points in our latest Percepto Insider article is that brands may be significantly more likely to appear in AI-generated answers through third-party content than through their own websites.

That has major implications for how companies think about PR, credibility, and visibility when it comes to AI search. It’s no longer only about publishing more content (even if it's wonderful content). It’s about building the kind of external validation that both people and AI systems can recognize.

The article was prepared by Tali Karasik Regev, co-founder of Extra Mind PR, who brings years of experience in PR for technology companies, startups, and B2B SaaS brands. We’ve worked together across projects where PR, digital reputation, and visibility increasingly overlap, making her perspective on this shift especially relevant and insightful.

Learn why Digital PR is critical for appearing in AI-generated answers. Discover how 3rd party credibility, media coverage, and reviews shape your visibility in LLMs.

13/04/2026

AI is changing how people discover and evaluate individuals and brands.

It’s no longer just about what ranks on Google, it’s about how AI tools like ChatGPT, Gemini, and Perplexity AI interpret and present your story.

These systems don’t just list results, they synthesize information from multiple sources to form a narrative. And that narrative is shaped by consistency, credibility, and context across your digital presence.

We’ve been working closely with clients on this shift: from traditional SEO to a broader approach that ensures they are not only visible, but accurately represented in AI-generated answers.

In our latest article, we break down what it takes to manage your reputation in this new environment, and why the foundation you build today will define how you’re understood tomorrow.

Managing your online reputation is a foundational pillar of leadership in the digital age.