Anagog

22/07/2024

We're thrilled to announce that Anagog has merged with Intent HQ, a leading privacy-first Customer AI platform! This merger marks a significant milestone for us and the AI industry as we expand our capabilities to bring you even more relevant and personalized interactions.

By combining our Edge AI expertise with Intent HQ’s heritage in behavioral AI, we are creating a groundbreaking platform that empowers personal agents and marketers to deliver radically more relevant offers and experiences.

Please follow us now on our LinkedIn & Twitter pages and stay tuned for more updates as we embark on this exciting journey together.

https://www.linkedin.com/company/intenthq

https://x.com/WeAreIntentHQ

Intent HQ | 2,305 followers on LinkedIn. We are the first privacy-safe Customer Intelligence Platform designed for Service Providers and their user data. | Intent HQ is a privacy-first Customer Intelligence Platform created for Service Providers and their user data. Enabling 1-to-1 personalisation a...

31/03/2022

This study by the American Marketing Association on the Future of Marketing shows that consumers want to buy from companies with a social purpose. The key takeaway might as well be that modern consumers are… complicated.

Purchase decisions are no longer just about price, branding or buying local vs. global. Today’s consumer understands that purchasing a product is a vote of confidence in a brand. And they will give their vote to brands they can identify with. Maybe they prioritize sustainability. Or fair employment. Or diversity, social equality, human rights or a dozen other values.; Your brand can’t be all things for all people, but you can find common ground with specific segments on specific values.

If you’re looking to get something from complicated consumers you'll need to figure them out. Are you seeking long-term customer loyalty? Find out where their loyalties lie. Are you trying to create a more engaged audience? Engage them on the topics they care about. Do you want them to buy more? Make sure you’re not raising any purchasing red flags.

Finding what matters to your consumers requires paying attention and cultivating a relationship that is not merely transactional. This requires a depth of understanding that goes way beyond how many items they left in their cart or whether they prefer two-day or same-day delivery.

This is where your mobile engagement strategy comes in. Your mobile app is omnipresent on their phone. It is not a “small website”; it is your best communication channel with your customers. Use it to communicate wisely; with transparency, consistency and respect. By installing your app, they’ve given you access, the first step in any relationship. Now it's your move.

Consumers want companies to pursue social purposes and marketers say their firms are responding to improve their bottom line. That’s according to the American Marketing Association New York’s (AMA NY)...

24/03/2022

Last week we celebrated Purim, in-person(!!), with costumes and everything. While we are used to seeing our colleagues have fun while hopping between Zoom meetings, hammering out feature requirements and testing new features, the costume competition brought things to a whole new level...

It's fun to work with a great team, but partying with them is so much better!

20/03/2022

Few technologies have had a broader impact than AI on virtually every industry and few innovations have more thoroughly revolutionized our experiences as end-users.
Those are just two of the reasons we are excited to take part in this week's Future of AI event (March 23 @ TLV).
Come meet us in the exhibit area or attend the "AI in Financial Services" session where our CBDO, Itamar Banayan, will deliver a keynote on the Edge AI Revolution.

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Don't miss out on the Future of AI. Check out our speakers and agenda.

08/03/2022

The most common thing to do on International Woman's Day is to bring attention to the ways in which women are under-valued when it comes to pay (they are), suffer from gender-bias in advertising (they do) or labor under workplace stereotypes that favor males in anything from their voices, to the way their faces age and the ways they display emotion (several researches point to that).

We want to take a different approach:
Here's how we can overcome gender biases, at least when it comes to digital marketing.

For years, gender has played an outsized role in marketing, advertising, product design, and even pricing. Apart from the traditional social norms, there was a very practical reason for this: It was one of the most obvious ways to segment an audience.

At Anagog, we found that the obvious segmentation is not always the most useful or the most relevant.

That's not to say that gender isn't a valid data point, but there are many other insights about a consumer that play an equal or perhaps larger role when it comes to matching a product, service, or message to a consumer. Digital and real-world behavior, consumer preferences, daily routines, and interests offer more interesting, and in many case more relevant, segmentation options.

Making use of these insights can also help marketers neutralize any hidden gender biases, breaking the cycle of gender-specific marketing that reinforces gender stereotypes which then strengthens gender biases.

Just like we should look beyond gender when we evaluate people, we encourage Marketers to look beyond gender when evaluating their audience.

Your users have many dimensions. Make sure you can see all of them.

Have a great !

07/03/2022

So...it appears that, in the Metaverse, people have no legs.

The explanation: Current VR equipment does not get any input regarding leg movement, so...the user has no legs.

It turns out that the crowned jewel of virtual reality is still decidedly unrealistic.

If you find yourself smiling at the irony of this, you might want to think twice: The chances are that your personalized digital marketing machine is suffering from the same problem.

As long as your personalization and segmentation are reliant on users' digital behavior, there are important aspects of their Persona that you just can't see.

After all, trying to understand someone solely through their purchase intent or purchase history can be misleading: Did they buy 12 cans of tuna because they have a lot of cats or because they need post-workout protein?
Should you offer them pet insurance or a gym membership?

Any company that seeks a better understanding of its mobile app users must try to see them from different perspectives. At Anagog, we understand that just like the Metaverse cannot hope to build reality without a holistic view of people, digital marketers cannot hope to build a customer relationship without a holistic view of the customer.

We provide companies with insights about who their mobile users are when they're off screen. In other words, we can show you their legs...

Mark Zuckerberg stares at a cartoon version of himself in a virtual world and tries to pick an outfit for his avatar to wear. Zuckerberg flicks his hand to change the avatar's apparel, switching from a black shirt, slacks and white sneakers to a skeleton costume to an astronaut suit.

01/03/2022

While the world witnesses a new emergency in Ukraine 🇺🇦, in another small part of Europe, there is some cause for optimism. In Barcelona, the MWC is back after 2 COVID years, signalling, a little ironically, that there are promising signs of the end of the previous global emergency.
While our hearts are with our colleagues and the people of Ukraine, praying for a brighter future, our hands are in Barcelona, trying to shape a better future for the industry.
If you happen to be at the show, and want to take your mind off the grim geopolitical news, we can discuss some encouraging technological developments.
You can drop by the Israeli pavilion, in Hall 5 A83 or click to schedule a meeting.

28/02/2022

Marketers want to provide a more personalized, relevant, engaging user experience and customers want to enjoy one. So far, so good.
However, problems arise when companies become so blinded by what they can do, they forget about what they should do.

It is time to recognize the inconvenient truth of digital mobile marketing: stricter app permissions are necessary for the long-term success of our industry.

Industry insiders and app developers complain about stricter requirements for mobile app permissions. We should all be thankful for them.

24/02/2022

Now that both and , have become committed to better data practices, we can all be optimistic. It is an important sign that the industry has realized that we cannot continue to pursue hyper-personalization and micro-segmentation without first safeguarding consumer privacy.
Having championed on-device personalization, as opposed to collecting personal data to the cloud, for a long time (https://www.anagog.com/blog/at-the-forefront-of-change/), we're glad we're no longer alone. Our fingers are crossed in the hope that the Topics API fares better than ...

FLoC (Federated Learning of Cohorts), Google’s controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is dead. In its place, Google today announced a new proposal: Topics. The idea here is that your …

22/07/2021

Today's consumers expect more from their mobile applications since COVID, especially from their insurance-related apps. The insurance companies that are providing their customers with the best mobile app experiences are the ones winning the engagement game,.

Find out how are using personalized messaging to provide a greater for their users.

https://www.anagog.com/blog/covid-business-recovery-series-insurance/

The insurance industry will be challenged to deal with post-COVID aftershocks as well as pre-COVID disruption.

06/07/2021

WFH works, but let's face it, sometimes you just want to hang out.
After 18 months, we finally did it, Team Anagog took the day off!!
Turns out that a little sunlight (ad a good Sales quarter) really puts a smile on everyone's face.

Thanks to Yifat, our angel of HR, for all the little details that really made it a day to remember.

24/05/2021

Anagog is hiring! We are looking for our next superstars to fill the following positions -

➡️ Enterprise Account Executive (AE)
➡️ Marcom Manager
➡️ Enterprise Business Development Rep (BDR)
➡️ Director of Sales, International
➡️ Director of Sales Development

If you believe you can fill any of these positions, we would like to hear from you! See our careers page here, for more information on each position - https://www.anagog.com/career/