GistMD is focused on correcting the market failure caused by low levels of health literacy and patient engagement. A large body of research associates these with poor treatment outcomes, significantly extended hospital stays, higher readmission rates, higher hospitalization costs, and lower levels of adherence and compliance post-discharge. Based on the understanding that personalized patient educ
ation is a precondition for effective patient engagement, GistMD developed a platform enabling scalable production of personalized content, profoundly improving engagement levels. The Personalized Patient Education Platform seamlessly combines animated video segments into an interactive video on the patient journey. The video is individually tailored to the patient’s language, age-group, gender, planned procedure, pre-existing medical conditions, and to locally prevalent regulations and best practices. Guided by a procedure-specific Patient Education Kit, the Platform engages the patient and his family throughout their inpatient or outpatient journey in the hospital using an external SaaS module accessible from any personal digital device. A simple administration console enables convenient monitoring by medical staff, with the video and other content updating dynamically as the patient’s condition and treatment regimen changes. The Platform’s patent ability to communicate personally with an anonymous patient revolutionizes patient communications, without compromising privacy.
