Strong advocate of a data-driven approach who reorganized product analytics at the top-1 Russian streaming service with 20M MAU resulting in structured reporting, metrics hierarchy, business models and effective A/B-testing which allowed to significantly improve all the key parts of the product. Having a full-fledged understanding of growth metrics and their effect on product economics, I managed
to create a experimentation platform within the leading CIS e-grocery service from scratch to reach fully working internal service with dozens of experiments every month. My experience with unit economics of subscription and transactional business models allows me to identify growth opportunities in your product and qualitatively test all the hypotheses you have. If you want to be equipped with the full scope of needed metrics and instruments to run your spaceship, I am here to help you build the right metrics and KPIs, and guide you how to make right decisions based on them.
