15/10/2026
Halloween is 16 days away, and it's the dress rehearsal for Black Friday.
Every feed is about to fill up with the same orange, the same pumpkins, the same spooky font. When every brand reaches for the same seasonal toolkit, the creative stops being seen.
We watched it happen on July 4th: 86% of brands fell into a sea of sameness, and most hero assets fatigued in about 8 days.
Halloween runs on the same rules, just faster:
→ Pick one seasonal cue, not five. Let your product carry the frame.
→ Plan the refresh before you launch. One creative wave won't last the whole window.
→ Treat it as a test. What wins on October 31 tells you what to scale for November 27.
Book your free creative audit before your Q4 waves go live>> https://eu1.hubs.ly/H0y_8LG0