03/07/2025
Familiar Headline: “Influencer Exposé Accuses Fashion Brand of Sweatshop Labor”
The setting: A viral video shows workers in alleged inhumane conditions - now customers are canceling, and stores are being picketed.
Decision Points:
• Do you deny allegations or announce an immediate internal review?
• Cut ties with suppliers or launch an on-site investigation?
• Pause all marketing or reframe your brand values?
• Engage with the influencer directly or go dark on social media?
👉 Your image is under fire. Will your response reflect integrity, or ignite more backlash?