27/05/2025
South Korea Trip
by Roman Kataev
Here I’m sharing with our precious community my trip to South Korea, related directly to agriculture and agritech. The impact, the companies, the mission and value. Take a few minutes and dive with me to a different perspective.
First and foremost, I arrived late to my hotel, the restaurants were closed already, and the hotel receptionist advised me to visit the 24h McDonalds for a quick bite. So, I did. That is where my amazement began. If you ever ate in any of the branches, you would find the plastic tray with your food served on it, a printed napkin, usually with some marketing materials of promoting more products of the famous restaurant, but not this time.
In South Korea, the printed napkin telling a story of value, of appreciation to the farmers, a story of a national pride of self-sustainability (see the photo attached to the post). I quickly used the google translate photo feature and were excited about the warmth given to fellow farmers. Words like, “100% National tomatoes”, “…grown in local clean soil and fresh water”, “…domestically produced female farmer” and more. You could also save the photo and use google translate to get amazed.
The next two day, I proceed to SMART Farm Korea 2025, accommodated by a Korean interpreter for easier communication. An exhibition took place in Changwon and hosted more than 100 companies all in agritech. From heavy machinery to IoT (only data receiver and basic control), lettuce hydroponics facilities, educational gadgets, local fittings, sprinkles, isolation covers, fog machines, and many more tech.
Tenfold of companies all with one goal – modernize the agriculture globally.
The idea was to connect B2B companies to partner and do business together globally, not just regionally.
The free trade agreement implemented between Israel and Korea back in 2021, made the whole process easier to forge B2B relationships, and so were in a process of bringing innovations to both our global clients and to Korean farmers with our agritech, specifically fertigation units, automation units and more.
If you will follow our page, I will post there each company we met and found an interesting product to distribute after of course ordering and testing it ourselves, as only the best is good enough.
Some deals are within NDA’s (non-disclosure agreements) and can’t yet been disclosed. But I assure you, the agricultural sector is booming, and would be booming even louder in the next few years, with the investments of mainly private and public investors.
To summarize, I wish to encourage farmers to try agritech on small scale, this doesn’t mean it replaces you, it’s a tool to reduce pain, increase precision, and improve yield.
Simple as that.
No harvest robots, expensive sensors, and thousands of currencies has to be spent to familiarize with agritech. Rather start with 50pcs of pressure compensated dripper for 8$. That’s right – 8$ and you already using drip irrigation. The price of agritech nowadays is cheaper than you think.
The use of agritech is inevitable! In the upcoming years with population growth, farmer implement some form of equipment or sell he’s land. Sad truth here.
And so please, act today. Try drip irrigation, try fertigation, make it automated with simple automation controller. Learn today and stay ahead of rapidly evolving market.
Because 400 farmers on average join the agritech movement every single day around the globe! Today is farmer in other city, tomorrow is your neighbor.
Act now and don’t stay behind.
I wish us all a S. Korean value to farmers, Filipino hard work, and Israeli agritech.
God bless you, and happy farming!
