LKD Branding & Marketing

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LKD Branding & Marketing

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from LKD Branding & Marketing, Graphic designer, Tipperary.

For businesses who want to look professional online

➡️Strategy-led design | Canva-friendly

🙌 15+ years in branding & marketing across many industries- corporate and small businesses

17/08/2026

Instagram has a new logo... and I can't unsee the 'z' 🤷‍♀️

For the first time in more than a decade, Instagram has updated its wordmark as part of a wider brand refresh. The aim was to make it feel sharper and more modern while still referencing the original. As a graphic designer, I actually quite like the overall direction. It's simple and distinctive but that 'r' makes me read it as Instagzam!

Apparently I'm not alone either, because the new wordmark has already had a pretty mixed reaction. What do you think – clever brand refresh or once you've seen the 'z', you can't unsee it?

30/06/2026

If your business uses WhatsApp to communicate with customers, you should pay attention.

Soon, you'll be able to use a username instead of asking customers to contact you via your phone number. The rollout has started in phases and will continue over the coming months, so not everyone in Ireland will have access immediately. When it becomes available on your account, I'd recommend claiming your username straight away.

Why this matters for businesses:
- Protect your brand: Secure the same username you use on Instagram and Facebook before someone else does. Meta is encouraging businesses to keep usernames consistent across its platforms.
- Build trust: A recognisable username is far more professional than asking customers to save a phone number.
- Improve your marketing: You'll be able to direct customers to a simple instead of displaying your mobile number across your website, social media, business cards and advertising.

What you should do now:
- Decide on the username you want (ideally matching your other social platforms).
- Update WhatsApp to the latest version.
- Keep an eye on Settings → Account → Username (or your profile settings on iPhone). As the rollout reaches Ireland, you'll be able to reserve it.

This might seem like a small update, but it's another step towards businesses having a more consistent identity across every digital platform.

Pop me a message with any Qs! 🫡

30/03/2026

I just spent about 4 minutes scrolling Facebook events… and this is what I found 👀 Ahhhh lovely generic ChatGPT social media posts.

All different businesses with the same posts, same style, same wording and the same slightly creepy Easter bunny. This is what happens when everyone uses the same tools (ie ChatGPT) in the same way.

The number one thing we are taught when it comes to brand building, is how to stand out. What makes your company different from the hundreds of similar businesses all competing for the same customers in an increasingly saturated market?

If your content feels like it could belong to anyone, it’s time to bring it back to what makes your business different. Because “good enough” content just for the sake of it isn’t what gets remembered.

Pop me a message if you are looking for an easy way to get your business remembered and to not blend into the pile of MUSH that is ChatGPT/AI generated content 🫡

26/03/2026

Some new cool embossed business cards for 🙌

18/02/2026

Building a brand as strong as the business behind it.

When Finisk Transport Ltd approached me, the challenge wasn’t just “design a logo.” They’re a family-run concrete haulage company in Waterford, growing steadily and investing in their future.

What they needed was a brand identity that felt solid, professional and built to last — something that would hold its own on the side of a lorry, on invoices, on workwear and across every touchpoint as they scale.

The problem?
Many transport logos either feel generic or overly complicated. Neither builds trust or reflects pride. So we focused on clarity and strength. The process started with understanding what mattered most to them:
• Their Waterford roots
• Their reputation for reliability
• The lorry being the core of their operation

Blue and white were chosen intentionally — a nod to their local identity, but also colours associated with trust and professionalism. A custom illustrated lorry became the visual anchor. Not a stock icon, not a clipart symbol — something built specifically for their business.

The typography was bold and clean, designed for visibility at distance. Because when your logo is moving at speed on a road, it needs to be unmistakable.

The result?
A brand identity that feels established, confident and scalable. Seeing it applied to their gear and fleet was the real proof — it doesn’t just look good on a screen, it works in the real world.

That’s the difference thoughtful branding makes.

16/02/2026

I have to practice what I tell clients all the time — social media favours real people. Faces. Personality. Presence.

You’ll reach more people when you actually show up. Easy advice to give. Not always easy to follow.

Putting yourself on camera can feel uncomfortable, especially if you’re used to working behind the scenes. But the more you do it, the more normal it becomes — and the more people connect. People buy from people, especially those they recognise and trust.

So this is me getting a little more visible, even when it feels slightly awkward. Because growth rarely happens inside your comfort zone.

If you’re hesitating too, follow along. We can get comfortable being uncomfortable together 🫡

15/02/2026

The 4 Pillar Content System

If you’re stuck on what to post, use this structure. Instead of chasing random ideas, rotate between four simple pillars:
1. Experience
What’s actually happening in your business? Client conversations, mistakes, wins, lessons learned.

2. Questions
What are people asking you? Every “basic” question is ready-made content.

3. Education
Break down something you know well. Explain a process. Clarify a misconception. Share a simple how-to.

4. Behind the Scenes
Show how you think and work. Your decision-making, tools, systems, improvements, day to day life at work (think coffee orders, admin day, cleaning day, stock taking day etc).

Here’s the key: One experience can feed all four pillars.

Example: A tricky client situation
– Tell the story
– Answer the common question
– Teach the lesson
– Show the system you now use

That’s multiple posts from one real moment. Save this and use it when you think you’ve run out of ideas.

13/02/2026

Need help? Give me a shout 🫡

A full list of the services I can offer you to help get your business seen online and to get more moola in your pockets 😉

12/02/2026

If social media feels harder than it should, you’re not alone.

Most of the time it’s not a creativity issue. It’s not that you’re “bad at content”. It’s usually just a lack of clarity around what you’re trying to say and who you’re trying to say it to.

When you’re constantly selling, second-guessing posts, trying to make everything perfect or posting whatever feels right that day, it gets exhausting. And inconsistent.

Social media works better when it feels clear and intentional — not rushed or reactive.

If you’re tired of overthinking every post and want a bit more structure behind what you’re doing, send me a message or have a look at lkdbranding.com.

06/02/2026

Not a logo folder. Not a few colours saved in Canva.
Actual guidelines.

The kind that make it easier to post, stay consistent, and explain your business clearly — whether you’re creating content yourself or handing it over to someone else.

When businesses don’t have brand guidelines, social media usually feels harder than it should. Decisions take longer, content feels inconsistent, and nothing quite looks or sounds the same twice.

Brand guidelines aren’t about being restrictive.
They’re about removing guesswork.

If you want your content to feel more confident and consistent without overthinking every post, my brand guidelines templates are available on my website https://laurakeanedesigns.com/collections/brand-guidelines-templates 🙌https://laurakeanedesigns.com/collections/brand-guidelines-templates

Address

Tipperary

Website

http://lkdbranding.com/

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