ESW

07/12/2023

Navigating the intricacies of shipping dangerous goods in today's global market is crucial for retailers and brands who sell DTC. From lithium-ion batteries to hazardous chemicals, understanding the nine classes of dangerous goods is essential. Stay informed and take proactive steps to meet the complexities of transporting dangerous goods with ESW's detailed guide:

Shipping dangerous good is complex and often seems too big a barrier for brands that want to expand globally. Here's what to know.

27/11/2023

The holiday shopping season is upon us, and Gen Z and Millennials are turning to ecommerce instalment payments like never before. In fact, nearly 6 in 10 younger consumers are using Buy Now, Pay Later options to ease the financial burden that can come with holiday spending. With platforms expected to drive $17 billion in online spending this season, it's clear that these payment plans are a game-changer.

Ecommerce instalment payments options are on the rise with Gen Z and Millennial shoppers. Brands that offer BNPL appeal to a broader, younger audience.

25/10/2023

Employee discounts on company products are a sought-after perk, often distributed through discount codes, and while convenient, they have limitations. Private employee stores offer a better solution, allowing customised product offerings, flexibility, control, and special terms.

Learn why private employee stores are a better alternative to employee discounts when offering employees access to company products at reduced costs.

Employee discount codes are a perk enjoyed throughout the retail industry. But they are risky and can be misused.

20/10/2023

In today's rapidly evolving commerce landscape, meeting customer demands for seamless shopping experiences across online and in-store channels is crucial. commerce isn't just a trend; it's a necessity.

Recent surveys show that customers often start their shopping journeys in one channel and complete them in another, making an integrated approach essential. This strategy enhances customer loyalty, boosts sales, provides valuable insights, optimises operations, and contributes to sustainability efforts.

Omnichannel commerce is in high demand in markets around the world. It provides a better customer experience that increases loyalty and revenue.

04/10/2023

plays a pivotal role in shaping the success of a retail business in international markets. Retailers and brands who sell DTC must understand cultural nuances, offer support, and hire local staff who speak the language and understand the market.

Learn how to conquer international and deliver excellent global customer service.

Providing excellent global customer service is essential to grow your brand. But meeting shopper demands has challenges. Here's how to overcome them.

26/09/2023

From how they wear it to where they buy it and why, is shaking up the fragrance market. Gen Z is redefining fragrance as a mood accessory, embracing smaller, versatile scents and blurring the lines between gender-specific fragrances, opting for unisex options that promote inclusivity.

The fragrance industry's boom, accelerated by the pandemic, continues to be driven by Gen Z, who seek seamless, personalised online shopping experiences.

The fragrance sector has seen strong sales in the past few years. Much of the growth can be attributed to Gen Z. Here's how they're shaking up the industry.

20/09/2023

Holiday shopping is just around the corner which means a rise in returns may be ahead for retailers too, especially for consumer electronics brands.

Increased holiday shopping return rates on higher-priced consumer electronics products can lead to decreased profit margins, complicated supply chain challenges, and reduced cash flow.

Here are proven solutions for retailers and brands who sell DTC to minimise product returns during the holiday season.

Holiday shopping returns are a headache for consumer electronics brands. As we head into another peak season, here's what brands can do to reduce returns.

28/08/2023

Retailers and brands who sell DTC that prioritise customer experience and localisation are well-positioned for immediate and long-term success. Every detail of the shopper journey – from demand generation to last-mile delivery – is part of a commerce implementation.

Multi-local commerce is essential for growing global sales. Learn why at the link below.

Multi-local commerce is the best way for brand to win and retain customers in any market anywhere in the world.

25/07/2023

Reengagement efforts are prime opportunities for apparel retailers and brands who sell DTC to reinforce the authentic brand value proposition that first attracted the customer.

The keys to any successful reengagement effort are personalisation and authenticity. Here are ways to reengage dormant apparel customers: https://esw.com/blog/infographic-reengaging-inactive-customers/

21/07/2023

A circular economy supports a healthier planet, aligns with customer values, and can drive revenue. Fashion retailers and brands selling DTC should embrace the circular economy to increase brand loyalty and beat the competition.

Participation in the circular economy should be a key strategy and competitive advantage for apparel companies.

19/07/2023

In today’s data-driven ecommerce marketplace, an increasing number of consumers now rely on reviews to inform their shopping behaviour. Customer reviews can have a tremendous impact on sales and conversion rates. Here's how customer reviews benefit retailers and brands with ecommerce channels.

Ecommerce customer reviews can be a huge benefit to brands and retailers. From increased conversions to greater loyalty, reviews are essential for growth.

17/07/2023

More than 6 in 10 consumers say they are unlikely to re-engage with a brand after having a poor return experience.

The buyer’s journey does not necessarily end when the shopper receives their goods. Retailers and brands who sell DTC that deliver exceptional ecommerce returns experiences will build customer loyalty which is essential for long-term market and revenue growth.

DTC ecommerce brands need to provide best-in-class returns to ensure customers come back and buy again. Here are six ways brands can optimise the experience.