29/01/2026
We are excited to reveal , our new postgraduate campaign design for the University of Limerick, designed to support effective domestic student recruitment for Autumn 2026.
The flowing lines are the heartbeat of the campaign, acting as the central storytelling device of the visual system. They embody curiosity in motion, always exploring, always progressing, with each path representing a moment of discovery or a shift in thinking. As the lines bend, connect, and branch, they mirror the real academic journeys UL supports: pathways that evolve, open up, and guide learners forward.
The campaign takes a fresh, sector-led approach, using digital-first thinking to engage target audiences and spark curiosity about what postgraduate study at UL can offer.
A brilliant collaboration focused on clarity, creativity, and cut-through.